Google Ads + Qualtrics

Add new Qualtrics survey responses to Google Ads customer list as contacts

Easily grow your customer list with this Qualtrics-Google Ads integration. When a new survey response is received in Qualtrics, the respondent's contact information will be added to a customer list in Google Ads, making it effortless to target and engage them in your marketing campaigns. Save time and strengthen your marketing efforts with this simple automation.

Easily grow your customer list with this Qualtrics-Google Ads integration. When a new survey response is received in Qualtrics, the respondent's contact information will be added to a customer list in Google Ads, making it effortless to target and engage them in your marketing campaigns. Save time and strengthen your marketing efforts with this simple automation.

  1. When this happens...
    QualtricsQualtrics
    New Survey Response

    Triggers when a new response for a survey is received.

    TriggerPolling
  2. automatically do this!
    Google AdsGoogle Ads
    Add Contact to Customer List

    Adds a contact to a customer list. This uses the Data Manager API, which is being beta tested by Google.

    ActionWrite
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Supported triggers and actions

    • Mailing ListRequired

    • Contact First Name

    • Contact Last Name

    • Contact Email Address

    • Phone Number

    • Embedded Data

    • External Reference

    Action
    Write
    • Api Docs Info

    • Stop on errorRequired

    • HTTP MethodRequired

    • URLRequired

    • Query string parameters

    • Additional request headers

    • Body

    Action
    Write
    • Use Google Ads as...Required

    • Managed Account

    • Lead FormRequired

    • Conversions Information

    Trigger
    Polling
    Try It
    • Use Google Ads as...Required

    • Managed Account

    • Customer ListRequired

    • Customer identifierRequired

    • Consent for ad User Data

    • Consent for ad personalization

    • Terms of service

    Action
    Write
google-ads logo
google-ads logo

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Learn more

Related categories

  • Ads & Conversion
  • Google

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qualtrics logo
qualtrics logo

About Qualtrics

Qualtrics is a research and experience platform making sophisticated research simple and empowering users to capture customer, product, brand & employee experience insights in one place.
Learn more

Related categories

  • Forms & Surveys

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