Google Ads + Qualtrics

Add new Qualtrics survey responses to Google Ads customer list as contacts with email

Easily transform new survey responses from Qualtrics into valuable Google Ads leads with this simple automation. Once set up, this workflow will automatically add the email address of new Qualtrics survey respondents to a specified customer list in your Google Ads account. This helps you effortlessly target your marketing campaigns to engaged customers, saving you time and increasing your advertising effectiveness.

Easily transform new survey responses from Qualtrics into valuable Google Ads leads with this simple automation. Once set up, this workflow will automatically add the email address of new Qualtrics survey respondents to a specified customer list in your Google Ads account. This helps you effortlessly target your marketing campaigns to engaged customers, saving you time and increasing your advertising effectiveness.

  1. When this happens...
    QualtricsQualtrics
    TriggerPolling
  2. automatically do this!
    Google AdsGoogle Ads
    ActionWrite
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Supported triggers and actions

    • Mailing ListRequired

    • Contact First Name

    • Contact Last Name

    • Contact Email Address

    • Phone Number

    • Embedded Data

    • External Reference

    Action
    Write
    • Api Docs Info

    • Stop on errorRequired

    • HTTP MethodRequired

    • URLRequired

    • Query string parameters

    • Additional request headers

    • Body

    Action
    Write
    • Use Google Ads as...Required

    • Managed Account

    • Lead FormRequired

    • Conversions Information

    Trigger
    Polling
    Try It
    • Use Google Ads as...Required

    • Managed Account

    • Customer ListRequired

    • Customer identifierRequired

    • Consent for ad User Data

    • Consent for ad personalization

    • Terms of service

    Action
    Write
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google-ads logo

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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  • Ads & Conversion
  • Google

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qualtrics logo

About Qualtrics

Qualtrics is a research and experience platform making sophisticated research simple and empowering users to capture customer, product, brand & employee experience insights in one place.
Learn more

Related categories

  • Forms & Surveys

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