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Zapier makes it easy to integrate Google Ads with HubSpot - no code necessary. See how you can get setup in minutes.
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Google Ads
Google Ads
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
Google Ads
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Google Ads and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Google Ads and HubSpot with AI agents and code
Beyond Zap workflows. Call Google Ads and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Ads and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Contact to Customer List With Email
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Google Ads and HubSpot
Transfer campaign data to HubSpot for analysis.
When a new campaign is created in Google Ads, Zapier updates relevant contact or deal properties in HubSpot with the campaign's details. This provides business owners with consolidated data for analyzing campaign performance and optimizing advertising ROI.
Automate offline conversion uploads to Google Ads.
When offline conversion data, such as purchases or leads captured in HubSpot, are updated, Zapier sends these conversions to Google Ads. This automation helps IT teams bridge data gaps, ensuring more accurate ad tracking and improving conversion insights.
Whenever a new lead form entry is created in Google Ads, Zapier automatically adds the lead information to HubSpot as a new contact. This ensures that all leads are centralized, enabling marketing teams to follow up faster and improve response time metrics.
Learn how to automate Google Ads on the Zapier blog
Learn how to automate HubSpot on the Zapier blog
Make work flow with AI
Level up your Google Ads to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Ads + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and HubSpot
How do I start integrating Google Ads with HubSpot?
To initiate integration, you'll need to navigate to your HubSpot account settings and find the 'Integrations' section. From there, link your Google Ads account by following our guided prompts that ensure synchronization of both platforms. Make sure you have admin access for both accounts.
Can I automate lead creation in HubSpot from Google Ads interactions?
Yes, you can automate lead creation using triggers such as 'New lead form response in Google Ads,' which automatically creates a contact in HubSpot. Our integration lets you map form fields directly to HubSpot properties.
Is it possible to track ad performance within my HubSpot dashboard?
Certainly! Once integrated, Google Ads data feeds into your HubSpot reports. You can use our built-in analytics tools to monitor click-through rates, conversion rates, and other key performance metrics right from your dashboard.
What triggers are available for managing contacts between the two platforms?
We provide a variety of triggers such as 'New lead in Google Ads' or 'Updated contact in HubSpot', allowing seamless updating or creation of new contacts based on specific actions taken within either platform.
How do I set up automated workflows using this integration?
In HubSpot, head over to the 'Automation' tab and select 'Workflows.' With the integration active, use triggers like ‘New conversion event in Google Ads’ to start workflows that nurture leads through personalized email sequences or other marketing activities.
Does the integration allow for retargeting ad campaigns based on contact list updates?
Absolutely, when there's an update in your contact lists within HubSpot—like a change in lifecycle stage—it can trigger a retargeting campaign setup on Google Ads automatically. Just ensure you've configured these lists as audiences within your ads manager.
What actions can be automated with this integration besides lead creation?
Apart from lead creation, you can automate actions such as updating lead statuses in CRM based on conversions, triggering specific email campaigns upon ad interaction, or even pausing campaigns when certain targets are met in your HubSpot deal stages.
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
