When this happens...
GmailNew Email
Then do this...
MailchimpAdd/Update Subscriber

Tired of copying email addresses from your Gmail inbox, finding the right MailChimp mailing list, and adding the address? Use this Zap to automate the process through Gmail labels.

The next time you're emailing with a customer who wants to be on your mailing list, simply label the email and it will happen automatically.

How It Works

  1. Label an email in Gmail.
  2. Zapier will automatically subscribe the sender of that email to your MailChimp mailing list.

After setting this up, any newly labeled email in Gmail will add a new user to the MailChimp mailing list of your choice.

What You Need

  • A Gmail account
  • A MailChimp account and an active mailing list

Got that? Then let's get started.

Note: This integration will only work if you have a Business Gmail account - these have custom domains. Free consumer Gmail accounts cannot be used with this integration. Read Help docs here.

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Gmail + Mailchimp and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Email Matching Search

Triggers when you receive a new email that matches a search string you provide.

Create Draft

Create (but do not send) a new email message.

New Labeled Email

Triggers when you receive a new email and label it within two days.

Send Email

Create and send a new email message.

New Attachment

Triggers when you receive a new attachment (triggers once per attachment).

Add/Update Subscriber

Add a new subscriber to an audience of your choosing. Can be used to update an existing subscriber too.

New Starred Email

Triggers when you receive a new email and star it within two days.

Reply to Email

Send a reply to an email message.

New Thread

Triggers when a new thread starts.

Create Label

Creates a new label.

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One of the most popular email services, Gmail keeps track of all your emails with threaded conversations, tags, and Google-powered search to find any message you need.

Learn More

Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.

See Mailchimp Integrations