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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Code Snippet Comment" from GitLab.

Add your action

An action happens after the trigger—such as "Add Note" in Intercom.

You’re connected!

Zapier seamlessly connects GitLab and Intercom, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Project
  Required
Trigger
Instant
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- Project
  Required
Trigger
Instant
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- Group
  Required
- Event
Trigger
Instant
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- Project
  Required
- Event
Trigger
Instant
Try It
- Project
  Required
- Filter Instructions
- Merge Request Author
- Merge Request Assignee
- Comment Author
Trigger
Instant
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- Group
- Project
Trigger
Polling
Try It
- Project
  Required
- Commit Message
  Required
- Branch Name
  Required
- File Action
  Required
- File Path
  Required
- File Contents
  Required
Action
Write

- Project
  Required
- Issue
  Required
- Body
  Required
- Confidential
Action
Write
- Project
  Required
- Merge Request
  Required
- Body
  Required
- Confidential
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Scope
- State
- Order By
- Filter by Labels from a Group or Project?
Action
Search
Lead Added Email
Triggers when a Lead enters an email address.
Trigger
Instant
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New Lead
Triggers when a new Lead is created.
Trigger
Instant
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- Which Tag?
Trigger
Instant
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New AI Summary
Triggers when an AI-generated summary is created for a conversation in Intercom.
Trigger
Instant
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New Company
Triggers when a new Company is created.
Trigger
Instant
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New Ticket
Triggers when a new Ticket is created in Intercom.
Trigger
Instant
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- Tag
Trigger
Instant
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Updated Contact
Triggers when a Contact is updated in Intercom.
Trigger
Instant
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- Which Tag?
Trigger
Instant
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- Email
  Required
- Note Text
  Required
Action
Write
- Title
  Required
- Description
- Body
- Author
  Required
- State
- Parent Collection
Action
Write
- Event name
  Required
- Created at
- Contact identifier type
  Required
- Metadata
Action
Write
- Ticket type
  Required
- Contact ID
  Required
- Company ID
Action
Write
- Conversation ID
  Required
- Reply Type
  Required
- Reply Body
  Required
- Attachments
Action
Write
- From
  Required
- To
  Required
- Message Type
  Required
- Body
  Required
- Subject
- Template
- Create Conversation Without Contact Reply?
Action
Write
- Lead ID
- Full Name
- Email
- Phone Number
- Unsubscribed From Emails
- Created At
- IP Address
- Custom Attributes
Action
Write
- Lookup Email
  Required
- Full Name
- User ID
- Company ID
- Unsubscribed From Emails
- Phone Number
- Created At
- IP Address
- Custom Attributes
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Search Field
  Required
- Match Type
  Required
- Conversation Status
- Updated After
- Updated Before
Action
Search
- Search Field
  Required
- Match Type
  Required
- Ticket State
- Updated After
- Updated Before
Action
Search
- Conversation ID
  Required
Action
Search
- Search Mode
  Required
- Search Value
  Required
- Lead ID
- Full Name
- Email
- Phone Number
- Unsubscribed From Emails
- Created At
- IP Address
- Custom Attributes
Action
Search or write

- Project
  Required
- Branch or Tag
Trigger
Polling
Try It
- Group
  Required
- Event
Trigger
Instant
Try It
- Project
  Required
Trigger
Instant
Try It
- Project
  Required
- Event
- Job Name
Trigger
Instant
Try It
- Project
  Required
- Event
Trigger
Instant
Try It
- Project
  Required
- Name
  Required
- Reference Branch Name
Action
Write
- Project
  Required
- Title
  Required
- Description
- Labels
- Assignee Gitlab Username
Action
Write
- Project
  Required
- Title
  Required
- Description
- Source Branch
  Required
- Target Branch
- Squash Commits
- Remove Source Branch
Action
Write
- Project
  Required
- Merge Request
  Required
- Title
- Description
- Add Labels
- Remove Labels
- State
Action
Write
- Group
  Required
- Labels
- Scope
- State
- Order By
Action
Search
- Project
  Required
- Labels
- Scope
- State
- Order By
Action
Search
Lead Converted to User
Triggers when a lead converts to a user.
Trigger
Instant
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Contact Replied
Triggers when a Contact replies to a Conversation in Intercom.
Trigger
Instant
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New Conversation Rating
Triggers when a conversation receives a rating.
Trigger
Instant
Try It
- Message body format
Trigger
Instant
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New Conversation
Triggers when a new Conversation is created by a User in Intercom.
Trigger
Instant
Try It
New User
Triggers when a new User is created.
Trigger
Instant
Try It
Updated Company
Triggers when a company is updated.
Trigger
Instant
Try It
- Updates
  Required
- Update sample
Trigger
Instant
Try It
New Unsubscription
Triggers when a user unsubscribes from Intercom.io emails.
Trigger
Instant
Try It
- Contact identifier type
  Required
- Tag selection method
Action
Write
- Contact Type
  Required
- Message Body
  Required
Action
Write
- User Association Note
- Company
  Required
- Warning
- Name
- Website
- Size
- Monthly Revenue
- Plan
- Industry
- Custom Attributes
Action
Write
- Contact identifier type
  Required
- Tag
  Required
Action
Write
- Contact Identifier
- Message Body
  Required
Action
Write
- Company
  Required
- Tag Name
  Required
- Untag?
Action
Write
- Ticket
  Required
- Title
- Description
- State
- Is Open
- Snoozed Until
- Assigned Admin
- Assigned Team
Action
Write
- Email
  Required
- Custom Attributes
- Created At
- User ID
- Full Name
- IP Address
Action
Write
- Search Mode
- Search Value
Action
Search
- Search Mode
  Required
- Search Value
  Required
Action
Search
- Search Mode
  Required
- Search Value
  Required
Action
Search
- Search Mode
- Search Value
- User Association Note
- Company Name
  Required
- Plan
- Size
- Website
- Industry
- Custom Attributes
- Monthly Revenue
Action
Search or write

For AI agents & developers

Use GitLab and Intercom with AI agents and code

Beyond Zap workflows. Call GitLab and Intercom actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose GitLab and Intercom actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Branch
Add Note

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger GitLab and Intercom actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* gitlab / intercom action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use GitLab and Intercom

Streamline project status updates

When a new job event occurs in GitLab (e.g., a pipeline is successful), Zapier sends an email or notification via Intercom to subscribed business stakeholders, ensuring alignment. This simplifies status communication and boosts operational transparency.

Business Owner

Try it

Track feedback from users

When a new user conversation is created in Intercom, Zapier creates a corresponding issue in GitLab. This ensures engineers can track feedback swiftly, leading to faster iterations and improved product quality.

Engineering

Try it

Learn how to automate Intercom on the Zapier blog

Make work flow with AI

Level up your GitLab to Intercom integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about GitLab + Intercom integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with GitLab and Intercom

How do I set up a trigger in GitLab for an Intercom message?

To set up a trigger in GitLab for an Intercom message, first create a webhook in your GitLab repository settings. Use this webhook to send data to our integration platform whenever there's a new commit or merge request. Then, configure our platform to use this event as a trigger to send an automated message through Intercom.

Can I update Intercom contacts when there's a new issue in GitLab?

Yes, you can update Intercom contacts when there's a new issue in GitLab. Set up a trigger on our platform that listens for new issue events. Then, define an action that updates the corresponding contact's details or tags within Intercom.

Is it possible to create a conversation in Intercom from a GitLab merge request?

Absolutely. You can create an automated workflow where every time there’s a new merge request in GitLab, our system triggers the creation of a new conversation thread in Intercom with pre-defined content and recipients.

How does error handling work during the integration between GitLab and Intercom?

If there is an error during the integration process, we log these errors and notify you through your preferred channel (e.g., email or Slack). Typically, you'll need to check connection settings or data mapping within your Zap setup.

What kind of data can be shared between GitLab and Intercom using this integration?

You can share various types of data such as commit messages, user comments, issue details from GitLab, and customer interactions or conversations from Intercom. Our platform allows you to define which data fields are mapped across both systems.

Are there any limitations on the number of triggers I can set up between GitLab and Intercom?

While there’s no strict limit on the number of triggers or actions you can set up between GitLab and Intercom, each plan might have its own limitations based on tasks per month. Please review your specific plan limits before configuring extensive workflows.

How soon do automated actions happen after a trigger event occurs in GitLab?

Automated actions usually occur within moments after we detect the triggering event in GitLab. However, some delays might occur due to network issues or processing time required by both platforms.

About GitLab

GitLab is an open source code collaboration tool with a rich feature set including management of repositories, reviewing tools, issue tracking, activity feeds and much more.

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About Intercom

Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity.