In the past, your customer relationships ended at the point of sale. Support was an afterthought, and retention often fell low on the list of priorities.
But Intercom is part of a fleet of apps and services giving businesses new ways to interact with their customers. Intercom lets you use chatbots to have personalized conversations with current and prospective customers. This provides better conversions for businesses and a better experience for customers. In fact, Intercom found that people who've chatted with businesses first are 82 percent more likely to convert.
Intercom lets you interact with more users, collect more data, and see more conversions. That's a huge benefit for your business, but if you're doing all the data entry manually, it will be challenging to leverage all of Intercom's power.
Use Zapier to connect Intercom with your other apps and automatically take care of all the routine work.
Add Intercom users to other apps to cultivate customer relationships
Chatting with customers through Intercom makes them feel seen and valued with personalized conversations. When you give your users that glowing feeling, don't let it disappear as they move down the sales funnel. Use these Zaps to connect Intercom to your CRM and support apps, so the good experience continues from one app to the next.
According to McKinsey & Company, only 15 percent of CMOs believe their company is headed in the right direction when it comes to personalization. If you can bring what you learn from Intercom interactions into your customer relationship management (CRM) you'll be able to customize chat and the other interactions that follow.
You can add Intercom users to your CRM so you can build customer profiles and targeted campaigns. Zapier lets you connect Intercom with popular platforms like HubSpot, Salesforce, or Pipedrive.
Add contacts to HubSpot from new conversations in Intercom
Update or create Intercom contacts with new HubSpot contact property changes
You can also add Intercom users to your support or service apps, which is especially helpful for customer retention.
Add new Intercom conversations to Zendesk as tickets
Add leads to Intercom to close deals faster
According to Chorus.ai research, companies have to nurture leads the most in the late stages of a sales cycle because that's where they spend the most time. And 80 percent of sales need five follow-ups to close. Instead of letting this process drag on, leverage Intercom to automate it and get leads ready to convert faster.
As Intercom is, it can only deliver results as fast as you feed it leads. Use these Zaps to capture leads from lead cultivation tools and automatically pipe them into Intercom.
Add new Facebook Lead Ads leads to Intercom as leads
Create or update Intercom users for new Mailchimp subscribers
You can also create landing pages to capture leads and then automatically send form submissions to Intercom.
Update or add new Intercom users from new Gravity Forms submissions
Create or update Intercom users for new submissions to a Webflow form
Create or update Intercom users from new Unbounce form submissions
Track Intercom activity
In Intercom, a lead becomes a user when they sign up for your product or log in to an existing user account. But no one has time to constantly check to see how many people have become users.
Rather than chasing this info manually, automatically track new Intercom users across different apps.
Here are several Zaps that automatically track Intercom users in a spreadsheet or project management app, so you can stay organized.
Add new rows on Google Sheets for new users on Intercom
Add new Google Sheets rows for new tagged Intercom users
Create a Trello card when an Intercom user is tagged
If there are actions your team needs to take when events happen in Intercom, you can also use Zapier to make sure the message gets out.
Send new Intercom conversations as Slack channel messages
Send channel messages on Slack when Intercom users are tagged
Make data-informed decisions
With effective personalization, companies earned as much as 15 percent more revenue and achieved 30 percent better marketing-spend efficiency, according to McKinsey & Company.
Likewise, Intercom is also at its most powerful when conversations are personalized. When you have a healthy sales pipeline, it's virtually impossible to manually input data for every single lead. Use these Zaps to add user data into Intercom or send surveys from Intercom to get even more data.
To create richer, more robust customer profiles, update user info with data from other apps.
Update new Intercom users with social and company info from Clearbit
When you want to collect detailed feedback, check in with customers directly and automatically send them surveys. You'll learn more about how they feel about your business and how you can best serve their needs.
Send a Promoter survey when a new user is added to Intercom
Then, when users you chat with over Intercom complete surveys, use Zapier to automatically connect those responses with their profile in Intercom so you can refer back and compare changes over time.
Create or update Intercom users when they submit new SurveyMonkey responses
Intercom automations make your chatbot experience better
When you give customers a great start through a conversation, make sure their experience runs from their first interaction with you to their last. Use these automated workflows to extend Intercom's powerful features and information into the other apps you use so you can get more done with less effort—all while making your customers feel special with personalized conversations.