Grow your business

Media training 101 for small businesses

Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it.

Consistency: The not-so-secret ingredient in excellent customer service

I remember one morning driving to work and stopping at a corner cafe to grab a quick coffee. The closed sign was still up. I looked at the time and glanced down at their business hours on the door. They were supposed to be open at 8:00 a.m.—it was 8:10.

Small videos, big results: How to create YouTube content for your small business

Anyone who's started a YouTube channel has probably daydreamed about one of their videos going viral. I know I did.

Is link building worth it for small businesses in 2021?

For a long time, any SEO campaign could be summed up with two general goals: Produce better content. Find quality backlinks.

Shopify marketing: 4 ideas to boost your eCommerce sales

Shopify is one of the best eCommerce platforms for building your online store. It's easy to set up and has all the essential features you'll need. But compared to building a Shopify site, getting people to visit one is not quite as paint-by-number.