Business growth

eCommerce email marketing: A beginner's guide

eCommerce email marketing is the strategy of sending targeted emails to promote online stores, foster customer loyalty, and boost sales.

What is data extraction? And how to automate the process

Data extraction is the process of taking actionable information from larger, less structured sources to be further refined or analyzed. Here's how to do it.

An exhaustive guide to customer acquisition strategy (with 13 examples)

A customer acquisition strategy is a plan for bringing in and converting new leads to make a purchase. Here's how to develop one that works for your business.

RACI model: A map for team structure (with template)

The RACI model, a responsibility assignment matrix in project management, defines task roles. Dive into its meaning and steps, and grab our free template.

How to conduct your own market research survey (with example)

A market research survey can tell you a lot about your customer base and your competitive landscape. Let's unpack what it looks like to create your own.