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1. Choose trigger event

2. Choose action

1. Select the event

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App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Tracked Prospect" from G2 Crowd.

Add your action

An action happens after the trigger—such as "Create or Update an Account" in Hull.

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Zapier seamlessly connects G2 Crowd and Hull, automating your workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your G2 Crowd to Hull integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Connect G2 Crowd and Hull to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Integration categories

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions

Tracked Prospect
Triggers when a visitor moves from your profile to a page tracked by Prospect Tracking, or vice versa.
Trigger
Instant
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New Lead
Triggers when a lead is generated on your product listing.
Trigger
Instant
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Account Attribute Updated
Triggers when an account attribute is updated.
Trigger
Instant
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Account Entered Segment
Triggers when an account enters a segment.
Trigger
Instant
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User Attribute Updated
Triggers when a user attribute is updated.
Trigger
Instant
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User Entered Segment
Triggers when a user enters a segment.
Trigger
Instant
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User Left Segment
Triggers when a user leaves a segment.
Trigger
Instant
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- External Id
- Email
- Anonymous Id
- Account Domain
- Account External Id
- Account Anonymous Id
- Attributes
Action
Write
- External Id
- Domain
- Anonymous Id
Action
Search

New Visit Event
Triggers each time a researcher views your profile, your category, your sponsored content, or comparisons that feature your product.
Trigger
Polling
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New Review
Triggers when new review created.
Trigger
Instant
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Account Created
Triggers when an account is created.
Trigger
Instant
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Account Left Segment
Triggers when an account leaves a segment.
Trigger
Instant
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User Created
Triggers when a user is created.
Trigger
Instant
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User Event Created
Triggers when a user event is created.
Trigger
Instant
Try It
- External Id
- Domain
- Anonymous Id
- Attributes
Action
Write
- Email
- External Id
- Anonymous Id
- Event Name
- Event Properties
Action
Write
- External Id
- Email
- Anonymous Id
Action
Search

About G2 Crowd

G2 Crowd is a business review platform, that makes business purchasing decisions transparent and easy.

Learn moreLearn moreHelpHelp

Related categories

About Hull

Hull is a customer data platform that unifies your customer data in a single place and sends that data to all of your connected tools.

Related categories

Marketing Automation

Similar apps

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

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