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1. Choose trigger event

2. Choose action

1. Select the event

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Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Native Mobile Crash" from FullStory.

Add your action

An action happens after the trigger—such as "Add Subscriber to a Group" in MailerLite.

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Zapier seamlessly connects FullStory and MailerLite, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

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Level up your FullStory to MailerLite integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Connect FullStory and MailerLite to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Integration categories

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

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Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions

Native Mobile Crash
Triggers when a native mobile crash event is detected.
Trigger
Instant
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Custom Event
Triggers when a custom event is detected in a FullStory session.
Trigger
Instant
Try It
- Unique User Identifier
  Required
- Display Name
- Email Address
- User Properties
Action
Write
Subscriber Clicked Campaign Link
Triggers when a subscriber clicks a link in a campaign.
Trigger
Instant
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Campaign Sent
Triggers when a campaign has been sent out.
Trigger
Instant
Try It
- Subscriber Group
  Required
Trigger
Instant
Try It
Subscriber Bounced
Triggers when an email to a subscriber bounces.
Trigger
Instant
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Subscriber Deleted
Triggers when a subscriber is deleted or forgotten.
Trigger
Instant
Try It
- Automation
  Required
Trigger
Instant
Try It
Subscriber Fields Updated
Triggers when the subscriber fields have been updated.
Trigger
Instant
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- Email Address
- New Email
  Required
Action
Write
- Display Name
Action
Write
- Subscriber Group
  Required
- Email Address
Action
Write
- Email Address
Action
Write
- Email or name
  Required
Action
Search

Note Created
Triggers when a user adds a note to a session.
Trigger
Instant
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Segment Threshold Alert
Triggers when a segment threshold alert in FullStory is fired.
Trigger
Instant
Try It
- Unique User Identifier
  Required
- Display Name
- User Properties
- Event Timestamp
Action
Write
Subscriber Opened Campaign
Triggers when a subscriber opens a campaign.
Trigger
Instant
Try It
Spam Complaint
Triggers when a subscriber issues a spam complaint about an email.
Trigger
Instant
Try It
- Automation
  Required
Trigger
Instant
Try It
Subscriber Created
Triggers when a subscriber was created on your mailing list.
Trigger
Instant
Try It
- Subscriber Group
  Required
Trigger
Instant
Try It
Subscriber Unsubscribed
Triggers when a subscriber has unsubscribed from your mailing list.
Trigger
Instant
Try It
- Subscriber Group
  Required
- Email Address
Action
Write
- Display Name
- Email subject
  Required
- Email sender name
  Required
- Email from address
  Required
- Email content
  Required
- Subscriber Groups
- Subscriber Segments
Action
Write
- Subscriber Group
  Required
- Email Address
- Resubscribe
Action
Write
- Display Name
- Email subject
  Required
- Email sender name
  Required
- Email from address
  Required
- Email content
  Required
- Subscriber Groups
- Subscriber Segments
Action
Write
- Display Name
Action
Search

Learn how to automate MailerLite on the Zapier blog

About FullStory

FullStory is a digital experience analytics platform that uses session replay and other tools to give you valuable insights into your user's experiences.

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About MailerLite

MailerLite’s super-fast email marketing platform helps you grow your business online using innovative email designs, automations, email segmentation and intuitive no-code tools to create websites, landing pages, and signup forms.

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Related categories

Marketing Automation

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