Connect Frontrow and Hull to power AI-driven automation

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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Review Request" from Frontrow.

Add your action

An action happens after the trigger—such as "Create or Update an Account" in Hull.

You’re connected!

Zapier seamlessly connects Frontrow and Hull, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Review Request
Triggers when a new contact is created.
Trigger
Instant
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Account Attribute Updated
Triggers when an account attribute is updated.
Trigger
Instant
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Account Entered Segment
Triggers when an account enters a segment.
Trigger
Instant
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User Attribute Updated
Triggers when a user attribute is updated.
Trigger
Instant
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User Entered Segment
Triggers when a user enters a segment.
Trigger
Instant
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User Left Segment
Triggers when a user leaves a segment.
Trigger
Instant
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- External Id
- Email
- Anonymous Id
- Account Domain
- Account External Id
- Account Anonymous Id
- Attributes
Action
Write

- External ID
- Domain
- Anonymous Id
Action
Search

- First Name
  Required
- Last Name
  Required
- Email
  Required
- Mobile Number
  Required
Action
Write
Account Created
Triggers when an account is created.
Trigger
Instant
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Account Left Segment
Triggers when an account leaves a segment.
Trigger
Instant
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User Created
Triggers when a user is created.
Trigger
Instant
Try It
User Event Created
Triggers when a user event is created.
Trigger
Instant
Try It
- External Id
- Domain
- Anonymous Id
- Attributes
Action
Write
- Email
- External ID
- Anonymous Id
- Event Name
- Event Properties
Action
Write
- External ID
- Email
- Anonymous Id
Action
Search

For AI agents & developers

Use Frontrow and Hull with AI agents and code

Beyond Zap workflows. Call Frontrow and Hull actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Frontrow and Hull actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Review Request
Create or Update an Account

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Frontrow and Hull actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* frontrow / hull action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Frontrow and Hull to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your Frontrow to Hull integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Frontrow

FrontRow software allows small businesses to easily generate reviews online by requesting reviews from customers.

HelpHelp

Related categories

Reviews

About Hull

Hull is a customer data platform that unifies your customer data in a single place and sends that data to all of your connected tools.