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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Event Completed (Per Attendee)" from Understory.

Add your action

An action happens after the trigger—such as "Add Comment" in Front.

You’re connected!

Zapier seamlessly connects Understory and Front, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Experience
- Only checked-in attendees
Trigger
Instant
Try It
New Booking
Triggers when a new booking is created.
Trigger
Polling
Try It
- Team
- Inboxes
Trigger
Instant
Try It
- Team
- Inboxes
Trigger
Instant
Try It
- Team
- Tags
Trigger
Instant
Try It

- Contact ID
  Required
- Handle
  Required
- Handle Source
  Required
Action
Write
- Conversation ID
  Required
- Tag IDs
  Required
Action
Write

- Account Name
  Required
- Description
- Email Domains
- External ID
- Custom Attributes
Action
Write
- Channel ID
  Required
- Author
  Required
- To
- cc
- bcc
- Subject
- Body
  Required
- Sharing
Action
Write
- Name
- External URL
  Required
Action
Write
- Inbox
  Required
- Sender Name
- Sender Handle
  Required
- Sender Handle Type
  Required
- To
  Required
- Subject
- Body Format
- Body
  Required
- Date
  Required
- Attachment
- External ID
  Required
- Message Type
- Message Direction
- Author
- Is Archived
  Required
- Should Skip Rules
  Required
- Thread Reference
Action
Write
- Contact ID
  Required
- Handle
  Required
- Handle Source
  Required
- Force
Action
Write
- Conversation ID
  Required
- Tag IDs
  Required
Action
Write
- Conversation ID
  Required
- To
- Cc
- BCC
- Subject
- Body
  Required
- Attachment
- Channel
- Tags
- Tag IDs
- Archive the Conversation
Action
Write
- Contact
  Required
- Name
- Description
- Links
- Groups
- Remove Contact From Every Group
- Picture
- Custom Attributes
Action
Write
- Link ID
  Required
- Name
  Required
Action
Write
- Email Domain
- External ID
- Account ID
Action
Search
- Search Text
- Inbox ID
- Tag
- Contact
- Recipient
- From
- To
- CC
- BCC
- Participant
- Assignee
- Author
- Mention
- Commenter
- Conversation Status
Action
Search
- Handle Source
  Required
- Handle
  Required
- Team
- Name
- Description
- Email Addresses
- Phone Numbers
- Links
- Groups
- Picture
- Custom Attributes
Action
Search or write

New Marketing Consent (Live)
Triggers when a marketing consent is submitted on your Storefront. A Zap fires every time a consent is submitted, even when the same email appears more than once — this lets you re-subscribe customers in your marketing tool.
Trigger
Instant
Try It
Updated Booking
Triggers when a booking is updated.
Trigger
Polling
Try It
- Team
- Rule
  Required
Trigger
Instant
Try It
- Team
- Inboxes
Trigger
Instant
Try It
- Conversation ID
  Required
- Author
- Body
  Required
Action
Write
- Conversation ID
  Required
- Links External URLs
  Required
Action
Write
- Conversation ID
  Required
- Teammate
Action
Write
- Team
- Name
- Description
- Email Addresses
- Phone Numbers
- Links
- Groups
- Picture
- Custom Attributes
Action
Write
- Conversation ID
  Required
- Author
  Required
- To
- Cc
- Bcc
- Subject
- Body
  Required
- Sharing
- Channel ID
  Required
- Quote Body
- Signature ID
- Should add default signature
Action
Write
- Conversation ID
  Required
Action
Write
- Link ID
  Required
Action
Write
- Conversation ID
  Required
- Link IDs
  Required
Action
Write
- Channel
  Required
- Sender Name
- To
  Required
- Cc
- BCC
- Subject
- Body
  Required
- Attachment
- Author
- Archive the Conversation
- Tags
- Tag IDs
Action
Write
- Account ID
  Required
- Name
- Description
- Email Domains
- Custom Attributes
Action
Write
- Inbox
- Conversation ID
  Required
- Assignee
- Status
- Tags
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Handle Source
  Required
- Handle
  Required
Action
Search
- Email Domain
- External ID
- Account ID
- Account Name
  Required
- Description
- Email Domains
- Custom Attributes
Action
Search or write

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Understory and Front to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Front on the Zapier blog

Make work flow with AI

Level up your Understory to Front integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Understory

Understory is an all-in-one tool for experience hosts that helps experience creators grow, thrive, and connect.

HelpHelp

Related categories

Event Management

About Front

Front is the AI-powered customer service platform built for collaboration that enables 9,000 businesses to deliver five-star service at scale.

Learn moreLearn moreHelpHelp

Related categories

Customer Support

Similar apps

Zendesk

Customer Support

Gmail

Email, Google

Help Scout

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Connect Understory and Front to power AI-driven automation

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Connect Understory and Front to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Learn how to automate Front on the Zapier blog

4 popular ways to automate Front with Zapier

Make work flow with AI

Connect Understory to Front on the world's largest no-code automation platform