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Zapier makes it easy to integrate MasterBase with Formatter by Zapier - no code necessary. See how you can get setup in minutes.

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MasterBase
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MasterBase
1. Choose trigger event
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Formatter by Zapier
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Formatter by Zapier
2. Choose action
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1. Select the event
Setup
Test
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MasterBase
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Contact" from MasterBase.

Add your action

An action happens after the trigger—such as "Date / Time" in Formatter by Zapier.

You’re connected!

Zapier seamlessly connects MasterBase and Formatter by Zapier, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • List
      Required
    Trigger
    Polling
    Try It
  • MasterBase triggers, actions, and search
    New Unique Message

    Triggers when there is a new unique message.

    Trigger
    Polling
    Try It
    • From Name
      Required
    • From
      Required
    • To
      Required
    • Subject
      Required
    • Classification
      Required
    • Format
      Required
    • Body
      Required
    • Open Tracking
      Required
    • Click Tracking
      Required
    • Text to HTML
      Required
    • HTML to Text
      Required
    Action
    Write
    • Transform
      Required
    Action
    Write
  • MasterBase triggers, actions, and search
    New Message

    Triggers when there is a new message.

    Trigger
    Polling
    Try It
    • List
      Required
    • Email
      Required
    • Gender
    • First Name
    • Last Name
    • Middle Name
    • Dni/Rut
    • Home Address
    • Country
    • City
    • Personal Phone
    • Marital Status
    • Postal Code
    • Company
    • Position
    • Work Phone
    • Category
    • Comment
    • Birthdate
    • Next Event Date
    • Last Event Date
    Action
    Write
    • List
      Required
    • Email
      Required
    Action
    Search
    • Transform
      Required
    Action
    Write

For AI agents & developers

Use MasterBase and Formatter by Zapier with AI agents and code

Beyond Zap workflows. Call MasterBase and Formatter by Zapier actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose MasterBase and Formatter by Zapier actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

  • Create/Update Contact
  • Date / Time

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP
Typescript

Call from code with the Zapier SDK

Trigger MasterBase and Formatter by Zapier actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* masterbase / formatter action */ });
Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect MasterBase and Formatter by Zapier to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Formatter by Zapier on the Zapier blog

Make work flow with AI

Level up your MasterBase to Formatter by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.
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About MasterBase
MasterBase is a complete software-as-a-service solution, easily accessible and scalable for all your email-marketing needs.
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About Formatter by Zapier
Data isn't always in the format you need. Perhaps a date is in International format, but your app needs it in American format. Or maybe you need to Title Case a subject, truncate text for a Tweet, or turn Markdown text into HTML for your blog. Zapier's Formatter tool can help.
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