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Maximizer CRM
Maximizer CRM
1. Choose trigger event
Filter by Zapier
Filter by Zapier
2. Choose action
1. Select the event
Setup
Test
Maximizer CRM
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New or Updated Address Book Entry (Via Webhook)" from Maximizer CRM.
Add your action
An action happens after the trigger—such as "Only continue if..." in Filter by Zapier.
You’re connected!
Zapier seamlessly connects Maximizer CRM and Filter by Zapier, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
New or Updated Address Book Entry (Via Webhook)
Triggers when an Address Book entry is created, updated, or deleted through the Octopus API. Supported only for Maximizer Cloud.
Converts Lead to new company or individual entry or to existing Address Book entry, and optionally creates opportunity
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Appointment
Creates new Appointment entry
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Document
Creates new Document tiered to existing contact. NOTE: Create Document action only supports Maximizer CRM Version 2020R2 or later.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Hotlist Task
Creates new Hotlist Task for Address Book/Opportunity/Lead/Case entry
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Note
Creates new Note for Address Book/Opportunity/Lead/Case entry
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Personal Task
Creates new Personal Task
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Appointment
Updates existing Appointment
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Favourite List
Updates existing Favourite List
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Note
Updates existing Note
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Task
Updates existing Task
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find Campaign
Searches for existing Campaign
Action
This is an event a Zap performs.
Search
Find existing data in your app
Find Lead
Searches for existing Lead entry
Action
This is an event a Zap performs.
Search
Find existing data in your app
Find Opportunity
Searches for existing Opportunity entry
Action
This is an event a Zap performs.
Search
Find existing data in your app
Add User Defined Fields (UDFs) to search criteria
Sort by
Sort Order
Search Limit
Restrict single record
Select User Defined Fields (UDFs) to include
Action
This is an event a Zap performs.
Search
Find existing data in your app
Find or Create Lead entry
Find or Create Lead entry
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Only continue if...
Required
Action
This is an event a Zap performs.
Filter
Set conditions for when a specific action should run in your Zap.
For AI agents & developers
Use Maximizer CRM and Filter by Zapier with AI agents and code
Beyond Zap workflows. Call Maximizer CRM and Filter by Zapier actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
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Connect via Zapier MCP
Expose Maximizer CRM and Filter by Zapier actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Subscriber to Campaign
Only continue if...
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Connect Maximizer CRM and Filter by Zapier to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
Create more impactful campaigns with automation
Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
Provide world-class support with a little help from automation
Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
Automate your way to actionable, up-to-date data
The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
Resolve incidents faster with automation
Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
Learn how to automate Filter by Zapier on the Zapier blog
Make work flow with AI
Level up your Maximizer CRM to Filter by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Maximizer has fully integrated sales, marketing and customer service modules making it easy to gain deep customer insight and drive retention and loyalty within a single, affordable CRM solution.
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
About Filter by Zapier
Only allow a Zap to proceed when a certain condition is met. For example, if you're sending a text message when you receive a new email, you could use a Filter that only sends a text message when the email received is from a certain address.