Skip to content
Log inSign up
Log inSign up

Connect Google Ads and Facebook Custom Audiences to unlock the power of automation

  • No credit card required
  • Free forever for core features
  • 14-day trial for premium features and apps
Choose a Trigger
Choose an Action
Google Logo Start with Google for free

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Google Ads with Facebook Custom Audiences - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."
A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Custom Audiences

An action is what takes place after the automation is triggered. For example, with Facebook Custom Audiences, the action could be "Create Custom Audience."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to Facebook Custom Audiences

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Best Est. ROI - Winter 2024
G2 Badge - Best Results - Winter 2024
G2 Badge - Most Implementable - Winter 2024
G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Ads to Facebook Custom Audiences integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn about AI automation
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Google Ads + Facebook Custom Audiences integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Facebook Custom Audiences

Can Google Ads and Facebook Custom Audiences be integrated directly?

Google Ads and Facebook Custom Audiences can't be directly integrated due to being separate platforms. However, we can facilitate their integration using automation tools that enable triggers and actions across both platforms.

What are some common triggers for integrating Google Ads with Facebook Custom Audiences?

Common triggers include new lead generation in Google Ads, which can prompt the addition of that lead to a specified Facebook Custom Audience.

How do I automatically add new leads from Google Ads into a Facebook Custom Audience?

By setting up an integration, when a new lead form is submitted in Google Ads (trigger), it automatically adds the contact details to the selected Facebook Custom Audience (action).

Is it possible to remove people from a Facebook Custom Audience based on their activities in Google Ads?

Yes, you can configure actions where certain activities in Google Ads trigger removal from a specific Facebook Custom Audience. For instance, if they convert or purchase after seeing an ad, they can be removed automatically.

What types of data from Google Ads can be used for creating triggers?

Data such as completed sign-ups, ad engagement metrics, and conversion events in Google Ads can serve as triggers to perform actions within Facebook Custom Audiences.

Are there any limitations I should be aware of when integrating these platforms?

While our integrations allow extensive flexibility, limitations may include API restrictions and data handling policies set by either platform that we must comply with.

Can I set up custom rules for managing my audiences with this integration?

Yes, custom rules can be configured using conditional logic based on triggers and actions between Google Ads and Facebook Custom Audiences to effectively manage your audience lists.

Connect Google Ads and Facebook Custom Audiences to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Integration categories

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

google-ads logo
google-ads logo
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
HelpHelp
Related categories
Ads & ConversionGoogle
Similar apps
Facebook Lead Ads integrationsFacebook Lead Ads integrations
Facebook Lead Ads
Ads & Conversion, Facebook
AdRoll integrationsAdRoll integrations
AdRoll
Ads & Conversion
facebook-custom-audiences logo
facebook-custom-audiences logo
About Facebook Custom Audiences
Facebook Custom Audiences makes signing up for business information easy for people and more valuable for businesses.
Learn moreLearn moreHelpHelp
Related categories
Ads & ConversionFacebook

Connect Google Ads to Facebook Custom Audiences on the world's largest no-code automation platform

Google Logo Sign up with Google