Facebook Conversions + Zenvia Conversion

Create Facebook Conversions leads from new Zenvia Conversion prospects

When a new prospect is added in the Zenvia Conversion app, this workflow instantly sends their information to Facebook Conversions, creating a Lead Event. This seamless interaction ensures timely and coordinated marketing actions, enhancing your lead nurturing process. Boost your conversions by ensuring that no potential client is overlooked and every generated lead is promptly addressed.

When this happens...
Prospect Created
Triggers when a new prospect is created. Leads that are merged into existing prospects won’t trigger this.
TriggerInstant
automatically do this!
Send Lead Event
Publish lead events to Conversions API
ActionWrite

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Supported triggers and actions

Prospect Archived
Triggers when a prospect is archived.
Trigger
Instant
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Unsuccessful Call
Triggers when a call to a prospect is unsuccessful.
Trigger
Instant
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- Fields
Trigger
Instant
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Reminder Set
Triggers when a prospect reminder is set.
Trigger
Instant
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Visit Logged
Triggers when a prospect visit is logged.
Trigger
Instant
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Prospect Transferred
Triggers when a prospect is transferred to an agent or group.
Trigger
Instant
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WhatsApp Message Sent
Triggers when the business sends a WhatsApp message.
Trigger
Instant
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- First NameRequired
- Last Name
- Phones
- Emails
- Category
- Address
- Sub Locality
- Locality
- Region
- Country
- Zip Code
- Source
- Campaign
- Medium
- Provider
- Listing Url
- Comments
- Store
- Provider Lead Id
Action
Write
Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write

Successful Call
Triggers when a call to a prospect is successful.
Trigger
Instant
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- The app to listen events fromRequired
Trigger
Instant
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Prospect Created
Triggers when a new prospect is created. Leads that are merged into existing prospects won’t trigger this.
Trigger
Instant
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Sale Loaded (Accepted Quote)
Triggers when a quote sale is loaded.
Trigger
Instant
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New Note
Triggers when a Note is left on a prospect.
Trigger
Instant
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WhatsApp Message Received
Triggers when the business receives a WhatsApp message.
Trigger
Instant
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Close Contact
Closes a contact with the defined close reason. It is very important to configure the zapier integration in Sirena to act as a user.
Action
Write
- ProspectRequired
Action
Write
Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

Related categories

About Zenvia Conversion

Zenvia Conversion helps you respond to WhatsApp, Instagram and Facebook Messenger through a centralized account and transform your sales processes in the messaging era.