Facebook Conversions + Paystack

Facebook Conversions + Paystack integrations

Send Facebook Conversions events when new Paystack payment page transactions occur

Whenever a new payment transaction is processed in Paystack, boost your marketing efforts instantly by recording the event in Facebook Conversions. This automation streamlines your workflow by ensuring every transaction is promptly registered as an event, helping you optimize your Facebook Conversion results for effective audience targeting.

When this happens...
New Payment Page TransactionTriggers when there's a new successful or failed transaction from a Payment Page
TriggerPolling
automatically do this!
Send Other EventPublish other events to Conversions API
ActionWrite

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More things you can do with Paystack and Facebook Conversions

Discover other triggers and actions you can use with Paystack and Facebook Conversions

- Transaction timeout
  Required
Trigger
Polling
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New Customer
Triggers when a new customer is created.
Trigger
Instant
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- Status of Invoice
  Required
Trigger
Polling
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- Status of Transaction
  Required
- Payment Page ID
  Required
Trigger
Polling
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- Renewal Status
  Required
Trigger
Polling
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- Status of Transaction
  Required
Trigger
Polling
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- Name
  Required
- Description
  Required
- Price
  Required
- Currency
  Required
- Unlimited
- Quantity
Action
Write

- Code
  Required
- Token
  Required
Action
Write
- Transaction
  Required
- Reason
- Amount to refund
Action
Write
- Terminal_name
  Required
- Whatsapp_number
  Required
Action
Write
- Terminal
  Required
- InvoiceID
  Required
- Offline Reference
  Required
Action
Write
- Email
  Required
- First_name
- Last_name
- Amount
  Required
- Currency
- Description
  Required
- Invoice_number
Action
Write
- Order_id
  Required
- Status
  Required
Action
Write
- Email Address
  Required
Action
Search
- Transaction reference
  Required
Action
Search
- Customer's email address
  Required
Action
Search
Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write

Cancelled Subscription
Triggers when there's a an existing subscription is cancelled by you or the customer.
Trigger
Polling
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New Chargeback
Triggers when a chargeback is logged against your account and awaiting your feedback
Trigger
Polling
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New Order
Triggers when a new order is made on your account
Trigger
Polling
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New Refund
Triggers when a refund happens on your account
Trigger
Polling
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- Status of Subscription
  Required
Trigger
Polling
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- Status of Transfer
  Required
Trigger
Polling
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- VtCode
  Required
- Name
- Target
  Required
Action
Write
- Email
  Required
- Channel
  Required
- Callback_url
  Required
- Number
- Bank_code
- State
- City
- Street
Action
Write
- Customer
  Required
- Invoice_limit
- Pick from the plans you created on your Paystack dashboard
  Required
- Set the date for the first debit. Date format should be YYYY-MM-DD
Action
Write
- Email
  Required
- Amount
  Required
- Currency
- Reference
- Callback_url
- Plan
- Split_code
- Ubaccount
- Bearer
Action
Write
- VtCode
  Required
- Target
  Required
Action
Write
- Code
  Required
Action
Write
- Terminal
  Required
Action
Search
- Order ID
  Required
Action
Search
- Transaction transfer code
  Required
Action
Search
- Account Number
  Required
- Bank_code
  Required
Action
Search
Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

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Related categories

Ads & Conversion

Facebook

About Paystack

Paystack helps African merchants accept one-time and recurring payments online with a modern, safe, and secure payment gateway.

Learn moreLearn moreHelpHelp

Related categories

Payment Processing

Related Zap Templates

Track new Paystack transactions and send purchase events to Facebook Conversions

Send Facebook Conversions events when new transactions occur in Paystack