Connect Event Penguin and Customer.io to power AI-driven automation

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Choose a Trigger

Choose an Action

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How Zapier works

Zapier makes it easy to integrate Event Penguin with Customer.io - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Attendee" from Event Penguin.

Add your action

An action happens after the trigger—such as "Create or Update a Person" in Customer.io.

You’re connected!

Zapier seamlessly connects Event Penguin and Customer.io, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Attendee
Triggers when a new attendee is found.
Trigger
Polling
Try It
- Id
  Required
- Email Address
- Attributes
Action
Write
- Id
  Required
- Event Name
  Required
- Event Data
Action
Write

New Order
Triggers when a new order is created for any event in the user's raft
Trigger
Polling
Try It
- Anonymous Event Name
  Required
- Anonymous ID
  Required
- Anonymous Event Data
Action
Write

For AI agents & developers

Use Event Penguin and Customer.io with AI agents and code

Beyond Zap workflows. Call Event Penguin and Customer.io actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Event Penguin and Customer.io actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create or Update a Person

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Event Penguin and Customer.io actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* event-penguin / customerio action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Event Penguin and Customer.io to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Customer.io on the Zapier blog

Make work flow with AI

Level up your Event Penguin to Customer.io integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Event Penguin

Event Penguin is an all-in-one event management platform that helps businesses and individuals plan, promote, and manage successful events.

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Related categories

Event Management

About Customer.io

With Customer.io you can send email, SMS, and push based on what people do or don't do in your app.

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