Connect BigCommerce and Emma to unlock the power of automation

No credit card required
Free forever for core features
14-day trial for premium features and apps

Choose a Trigger

Choose an Action

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate BigCommerce with Emma - no code necessary. See how you can get setup in minutes.

100%

Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Abandoned Cart" from BigCommerce.

Add your action

An action happens after the trigger—such as "Add Member Order" in Emma.

You’re connected!

Zapier seamlessly connects BigCommerce and Emma, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Filter by Channel ID
Trigger
Instant
Try It
Customer Created
Triggers when an new customer is created.
Trigger
Instant
Try It
- Filter by Channel ID
- Filter by Status ID
Trigger
Instant
Try It
Shipment Created
Triggers when a new shipment is created.
Trigger
Instant
Try It
Customer Address Updated
Triggers when a customer address is updated.
Trigger
Instant
Try It

Order Status Updated
Triggers when an order status have changed.
Trigger
Instant
Try It
- Email
  Required
- First Name
  Required
- Last Name
  Required
- Company
- Phone
- Registration IP Address
- Notes
- Tax Exempt Category
- Customer Group ID
- ID
- Force Password Reset
- New Password
- Accepts Product Review Abandoned Cart Emails
- Store Credit Amounts
- Origin Channel ID
- Channel IDs
- Name
- Value
Action
Write

- Name
- Type
  Required
- Sku
- Description
- Weight
  Required
- Width
- Depth
- Height
- Price
  Required
- Cost_price
- Retail_price
- Sale_price
- Map_price
- Tax_class_id
- Product_tax_code
- Categories
- Brand_id
- Inventory_level
- Inventory_warning_level
- Inventory_tracking
- Fixed_cost_shipping_price
- Is_free_shipping
- Is_visible
- Is_featured
- Related_products
- Warranty
- Bin_picking_number
- Layout_file
- Upc
- Search_keywords
- Availability_description
- Availability
- Gift_wrapping_options_type
- Gift_wrapping_options_list
- Sort_order
- Condition
- Is_condition_shown
- Order_quantity_minimum
- Order_quantity_maximum
- Page_title
- Meta_keywords
- Meta_description
- View_count
- Preorder_release_date
- Preorder_message
- Is_preorder_only
- Is_price_hidden
- Price_hidden_label
- Url
- Is_customized
- Open_graph_type
- Open_graph_title
- Open_graph_description
- Open_graph_use_meta_description
- Open_graph_use_product_name
- Open_graph_use_image
- Gtin
- Mpn
- Reviews_rating_sum
- Reviews_count
- Total_sold
- Custom Fields ID
- Custom Fields Name
  Required
- Custom Fields Value
  Required
- Bulk Pricing Rules ID
- Bulk Pricing Rules Quantity Min
- Bulk Pricing Rules Quantity Max
- Bulk Pricing Rules Type
- Bulk Pricing Rules Amount
- Images Image File
- Images Is Thumbnail?
- Images Sort order
- Images Description
- Images Image URL
- Images ID
- Images Product ID
- Images URL Zoom
- Images URL Standard
- Images URL thumbnail
- Images URL Tiny
- Images Date modified
- Videos Title
- Videos Description
- Videos Sort order
- Videos Type
- Videos Video ID
- Videos ID
- Videos Product ID
- Videos Length
- Variants Cost Price
- Variants Price
- Variants Sale Price
- Variants Retail Price
- Variants Weight
- Variants Width
- Variants Height
- Variants Depth
- Variants Is free shipping?
- Variants Fixed cost shipping price
- Variants Purchasing disabled
- Variants Purchasing disabled message
- Variants UPC
- Variants Inventory level
- Variants Inventory warning level
- Variants BIN Picking number
- Variants Product ID
- Variants SKU
Action
Write
- Email
  Required
- Company
- ID
- Customer Group
Action
Search
- Name
- Sku
- ID
Action
Search
- Name
- Company
- Customer ID
- First Name
  Required
- Last Name
  Required
- Address1
  Required
- Address2
- City
  Required
- State_or_province
  Required
- Postal_code
  Required
- Country_code
  Required
- Phone
- Address_type
- Customer_id
  Required
- ID
- Country
- Name
- Value
Action
Search or write
Field Created
Triggers when a new member field is created.
Trigger
Instant
Try It
Field Updated
Triggers when a field is updated.
Trigger
Instant
Try It
Group Deleted
Triggers when a group is deleted.
Trigger
Instant
Try It
Mailing Finished
Triggers when a mailing is finished.
Trigger
Instant
Try It
Member Added to Group
Triggers when a member is added to a group.
Trigger
Instant
Try It
Member Removed From Group
Triggers when a member is removed from a group.
Trigger
Instant
Try It
Member Updated
Triggers when a member is updated.
Trigger
Instant
Try It
Mailing Forwarded
Triggers when a mailing is forwarded.
Trigger
Instant
Try It
Mailing Shared
Triggers when a member shares a mailing.
Trigger
Instant
Try It
Member Unsubscribed
Triggers when a subscriber opts-out.
Trigger
Instant
Try It
- Member Id
  Required
- Status
- Mailing Id
  Required
- Source Member ID
  Required
- Created At
  Required
- Updated At
- Source
  Required
- Cancelled Reason
- Subtotal
  Required
- Shipping Cost
  Required
- Tax
  Required
- Total Cost
  Required
- Source Order ID
  Required
- Product IDs
  Required
- Product Prices
  Required
- Product Quantities
  Required
Action
Write
- From Group ID
  Required
- To Group ID
  Required
- Member Status ID
  Required
Action
Write
- Shortcut Name
  Required
- Display name
  Required
- Widget Type
  Required
- Options
- Column Order
  Required
- Field Type
Action
Write
- Critera
  Required
- Name
Action
Write
- Group Name
  Required
Action
Write
- Email
  Required
Action
Write
- Member Id
  Required
- Group ID
  Required
Action
Write
- Email
  Required
- SMS Phone Number
- SMS Promotional Status
- SMS Transactional Status
- Group ID
  Required
- Field Change Autoresponders
- Subscriber Consent Tracking
Action
Write
- Member Id
  Required
- Order ID
  Required
- Status
- Updated At
- Cancelled Reason
- Cancelled At
- Subtotal
  Required
- Shipping Cost
  Required
- Tax
  Required
- Total Cost
  Required
Action
Write
- Group ID
  Required
Action
Search
- Member Id
  Required
Action
Search
- Product ID
  Required
Action
Search
- Count
- Start
- End
- Sort Column
- Sort_order
- Source
  Required
- Source Product ID
- Sku
- Name
- Price
  Required
- Product URL
- Image URL
- Categories
Action
Search
- Member Id
  Required
- Email
  Required
- SMS Phone Number
- SMS Promotional Status
- SMS Transactional Status
- Group ID
  Required
- Field Change Autoresponders
- Subscriber Consent Tracking
- Signup Form ID
Action
Search or write

- Filter by Channel ID
Trigger
Instant
Try It
Customer Address Created
Triggers when a new customer is created.
Trigger
Instant
Try It
- Filter by Category ID
Trigger
Instant
Try It
Customer Updated
Triggers when a customer is updated.
Trigger
Instant
Try It
- Filter by Channel ID
- Filter by Status ID
Trigger
Instant
Try It
- Title
  Required
- Url
- Body
  Required
- Is_published
- Meta_description
- Meta_keywords
- Author
- Thumbnail_path
- Tags
- Published_date
Action
Write
- First Name
  Required
- Last Name
  Required
- Company
- Address1
  Required
- Address2
- City
  Required
- State_or_province
  Required
- Postal_code
  Required
- Country_code
  Required
- Phone
- Address_type
- Customer_id
  Required
- ID
- Country
- Name
- Value
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- Url
- Query string parameters
- Additional request headers
- Body
  Required
Action
Write
- Name
- Company
- Customer ID
Action
Search
- Email
  Required
- Company
- ID
- Customer Group
- First Name
  Required
- Last Name
  Required
- Phone
- Registration IP Address
- Notes
- Tax Exempt Category
- Customer Group ID
- Force Password Reset
- New Password
- Accepts Product Review Abandoned Cart Emails
- Store Credit Amounts
- Origin Channel ID
- Channel IDs
- Name
- Value
Action
Search or write
- Name
- Sku
- ID
- Type
  Required
- Description
- Weight
  Required
- Width
- Depth
- Height
- Price
  Required
- Cost_price
- Retail_price
- Sale_price
- Map_price
- Tax_class_id
- Product_tax_code
- Categories
- Brand_id
- Inventory_level
- Inventory_warning_level
- Inventory_tracking
- Fixed_cost_shipping_price
- Is_free_shipping
- Is_visible
- Is_featured
- Related_products
- Warranty
- Bin_picking_number
- Layout_file
- Upc
- Search_keywords
- Availability_description
- Availability
- Gift_wrapping_options_type
- Gift_wrapping_options_list
- Sort_order
- Condition
- Is_condition_shown
- Order_quantity_minimum
- Order_quantity_maximum
- Page_title
- Meta_keywords
- Meta_description
- View_count
- Preorder_release_date
- Preorder_message
- Is_preorder_only
- Is_price_hidden
- Price_hidden_label
- Url
- Is_customized
- Open_graph_type
- Open_graph_title
- Open_graph_description
- Open_graph_use_meta_description
- Open_graph_use_product_name
- Open_graph_use_image
- Gtin
- Mpn
- Reviews_rating_sum
- Reviews_count
- Total_sold
- Custom Fields ID
- Custom Fields Name
  Required
- Custom Fields Value
  Required
- Bulk Pricing Rules ID
- Bulk Pricing Rules Quantity Min
- Bulk Pricing Rules Quantity Max
- Bulk Pricing Rules Type
- Bulk Pricing Rules Amount
- Images Image File
- Images Is Thumbnail?
- Images Sort order
- Images Description
- Images Image URL
- Images ID
- Images Product ID
- Images URL Zoom
- Images URL Standard
- Images URL thumbnail
- Images URL Tiny
- Images Date modified
- Videos Title
- Videos Description
- Videos Sort order
- Videos Type
- Videos Video ID
- Videos ID
- Videos Product ID
- Videos Length
- Variants Cost Price
- Variants Price
- Variants Sale Price
- Variants Retail Price
- Variants Weight
- Variants Width
- Variants Height
- Variants Depth
- Variants Is free shipping?
- Variants Fixed cost shipping price
- Variants Purchasing disabled
- Variants Purchasing disabled message
- Variants UPC
- Variants Inventory level
- Variants Inventory warning level
- Variants BIN Picking number
- Variants Product ID
- Variants SKU
Action
Search or write
Field Deleted
Triggers when a field is deleted.
Trigger
Instant
Try It
Group Created
Triggers when a new member group is created.
Trigger
Instant
Try It
Group Updated
Triggers when a group is updated.
Trigger
Instant
Try It
New Member Added
Triggers when a new member is added to your audience.
Trigger
Instant
Try It
Member Deleted
Triggers when a member is deleted.
Trigger
Instant
Try It
Member Status Updated
Triggers when a member's status is updated.
Trigger
Instant
Try It
Mailing Clicked
Triggers when a mailing is clicked.
Trigger
Instant
Try It
Mailing Opened
Triggers when a mailing is opened.
Trigger
Instant
Try It
Mailing Share Clicked
Triggers when a member shares a link to a mailing and someone clicks on it.
Trigger
Instant
Try It
- Mailing Id
  Required
- Member Id
  Required
Trigger
Polling
Try It
- Member Id
  Required
- Group ID
  Required
Action
Write
- Email
  Required
- Event Name
  Required
- Data
  Required
Action
Write
- Source
  Required
- Source Product ID
- Product Name
- Source Variant IDs
- Variant Names
- Variant SKUs
- Variant Prices
- Variant Product URL
- Variant Image URL
- Categories
- Deleted At
Action
Write
- Mailing Id
  Required
- Member Id
  Required
- Recipient Emails
- Heads Up Emails
Action
Write
- Email
  Required
- SMS Phone Number
- SMS Promotional Status
- SMS Transactional Status
- Group ID
  Required
- Field Change Autoresponders
- Subscriber Consent Tracking
- Signup Form ID
Action
Write
- Member Id
  Required
- Group ID
  Required
Action
Write
- Group Name
  Required
- Group ID
  Required
Action
Write
- Member Id
  Required
Action
Write
- Member Id
  Required
Action
Search
- Mailing Id
  Required
Action
Search
- Mailing Id
  Required
Action
Search
- Mailing Id
  Required
Action
Search
- Email
  Required
Action
Search
- Email
  Required
- SMS Phone Number
- SMS Promotional Status
- SMS Transactional Status
- Group ID
  Required
- Field Change Autoresponders
- Subscriber Consent Tracking
- Signup Form ID
Action
Search or write

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect BigCommerce and Emma to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate BigCommerce on the Zapier blog

Learn how to automate Emma on the Zapier blog

Make work flow with AI

Level up your BigCommerce to Emma integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About BigCommerce

BigCommerce is an e-commerce platform that provides an all-encompassing solution for a business' online store. If you're trying to sell physical goods online, you'll want to check out Bigcommerce.

HelpHelp

Related categories

eCommerce

Similar apps

Shopify

eCommerce

Magento

eCommerce

WooCommerce

eCommerce, WordPress

About Emma

Grow your business with smart, stylish email marketing campaigns.

Learn moreLearn moreHelpHelp

Related categories

Email Newsletters

Similar apps

Mailchimp

Marketing Automation

AWeber

Email Newsletters

Campaign Monitor

Email Newsletters

Connect BigCommerce and Emma to unlock the power of automation

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Connect BigCommerce and Emma to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Learn how to automate BigCommerce on the Zapier blog

Turn first-time purchasers into repeat customers with BigCommerce

Learn how to automate Emma on the Zapier blog

3 ways to automate Emma with Zapier

Make work flow with AI

Connect BigCommerce to Emma on the world's largest no-code automation platform