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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Call Completed" from Call Assist.

Add your action

An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.

You’re connected!

Zapier seamlessly connects Call Assist and Google Ads, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Call Result
- Lead Result
- Team
Trigger
Instant
Try It
- External Id
- Lead's Phone Number
Action
Write
- Type Instructions
- Call Type
  Required
- Scheduled Time
  Required
- Team
  Required
- instructions_phone
- External Id
- Lead Phone
- Caller ID
  Required
- First Name
- Last Name
- Source
- Lead Owner
- Email
- Company
- Category
- Comments
- Tags
Action
Write
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write

- Name
  Required
- Description
- Message
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write

- Status
  Required
Action
Write
- Use Google As...
  Required
Action
Search
- Name
  Required
Action
Search

- Updated Field
Trigger
Instant
Try It
- Type Instructions
- Call Type
  Required
- Team
  Required
- instructions_phone
- External Id
- Lead Phone
- Caller ID
  Required
- First Name
- Last Name
- Source
- Lead Owner
- Email
- Company
- Category
- Comments
- Tags
Action
Write
- External Id
- Phone Number
- Status
- Result
- First Name
- Last Name
- Email
- Owner
- Team
- Company
- Category
- Comments
- Tags
- Stop Calls
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Call Assist and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Google Ads on the Zapier blog

Make work flow with AI

Level up your Call Assist to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Call Assist

Call Assist connect your sales team with new leads instantly and follow up with aging leads automatically through the phone.

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Related categories

Phone & SMS

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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Related categories

Ads & Conversion Google

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