Connect Hype and Buttondown to power AI-driven automation

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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Contact Created" from Hype.

Add your action

An action happens after the trigger—such as "Add Tags to Subscriber" in Buttondown.

You’re connected!

Zapier seamlessly connects Hype and Buttondown, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Contact Created
Triggers when a user registers with a community through Pico or is otherwise created.
Trigger
Instant
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Contact Updated
Triggers when a user's data is updated, including changing newsletter preference values.
Trigger
Instant
Try It
Payment Deleted
Triggers when a user sets a subscription to cancel at period end. (Including on switch plan, a new payment will be created when the other plan activates).
Trigger
Instant
Try It
New Churned Subscriber
Triggers when a subscriber churns from a paid subscription.
Trigger
Polling
Try It
New Draft
Triggers when a new draft is created.
Trigger
Polling
Try It

Newsletters
Triggers when a new newsletter is created.
Trigger
Polling
Try It
New Survey Response
Triggers when a survey is responded to.
Trigger
Polling
Try It

New Subscriber
Triggers when a new subscriber is created.
Trigger
Polling
Try It
- Tag ID
  Required
- Action
  Required
Trigger
Polling
Try It
- Subscriber Email or ID
  Required
- Tag to add
  Required
Action
Write
- Subject
  Required
- Body
  Required
Action
Write
- Subscriber Email or ID
  Required
- Tag to remove
  Required
Action
Write
- Email address
  Required
- Notes
- Tag
- Metadata
- Merge with existing subscriber?
- Automatically activate?
Action
Write
- Email or ID to update
  Required
- Email address
- Notes
- Tag
- Metadata
- Subscriber type
Action
Write
- Name
  Required
Action
Search

Contact Deleted
Triggers when a user's data is removed from a community.
Trigger
Instant
Try It
Payment Created
Triggers when a payment is made from a user.
Trigger
Instant
Try It
Payment Updated
Triggers when a saved payment method fails on a charge attempt.
Trigger
Instant
Try It
New Confirmed Subscriber
Triggers when a new subscriber confirms their subscription.
Trigger
Polling
Try It
New Email
Triggers when a new email is sent.
Trigger
Polling
Try It
New Paid Subscriber
Triggers when a subscriber upgrades to a paid subscription (or is gifted a subscription).
Trigger
Polling
Try It
New Scheduled Email
Triggers when a new email is scheduled.
Trigger
Polling
Try It
- Referral code(s)
- Tag(s)
- IP address(es)
Trigger
Polling
Try It
New Tag
Triggers when a new tag is created.
Trigger
Polling
Try It
- Subject
  Required
- Body
  Required
Action
Write
- Subscriber ID
  Required
- Email ID
  Required
Action
Write
- Subject
  Required
- Body
  Required
- Publish date
  Required
Action
Write
- Name
  Required
- Color
  Required
Action
Write
- Email
  Required
Action
Search
- Name
  Required
- Color
  Required
Action
Search or write

For AI agents & developers

Use Hype and Buttondown with AI agents and code

Beyond Zap workflows. Call Hype and Buttondown actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Hype and Buttondown actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add Tags to Subscriber

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Hype and Buttondown actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* pico / buttondown action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Hype and Buttondown to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your Hype to Buttondown integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Hype

Build a website in minutes, send marketing blasts, and earn revenue from subscriptions and tips – all in one place.

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About Buttondown

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