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Connect Brivity and PenPals to power AI-driven automation

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How Zapier works

Zapier makes it easy to integrate Brivity with PenPals - no code necessary. See how you can get setup in minutes.

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Help
Brivity logo
Brivity
Brivity logo
Brivity
1. Choose trigger event
PenPals logo
PenPals
PenPals logo
PenPals
2. Choose action
Brivity logo
1. Select the event
Setup
Test
Brivity logo
Brivity
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Lead" from Brivity.

Add your action

An action happens after the trigger—such as "Add Handwritten Card to Cart" in PenPals.

You’re connected!

Zapier seamlessly connects Brivity and PenPals, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Brivity triggers, actions, and search
    New Lead

    Triggers when a new lead is created.

    Trigger
    Instant
    Try It
  • Brivity triggers, actions, and search
    Update Lead

    Triggers when a lead is updated.

    Trigger
    Instant
    Try It
    • Card
      Required
    • Message
      Required
    • Signature or Sign Off
    • Recipient First Name
      Required
    • Recipient Last Name
    • Recipient Business Name
    • Recipient Address Line 1
      Required
    • Recipient Address Line 2
    • Recipient City
      Required
    • Recipient State
    • Recipient Zip Code
      Required
    • Sender First Name
      Required
    • Sender Last Name
    • Sender Business Name
    • Sender Address Line 1
      Required
    • Sender Address Line 2
    • Sender City
      Required
    • Sender State
    • Sender Zip Code
      Required
    • Handwriting Style
    • Ink Color
    Action
    Write
    • Card
      Required
    • Message
      Required
    • Signature or Sign Off
    • Send Date
      Required
    • Recipient First Name
      Required
    • Recipient Last Name
    • Recipient Business Name
    • Recipient Address Line 1
      Required
    • Recipient Address Line 2
    • Recipient City
      Required
    • Recipient State
    • Recipient Zip Code
      Required
    • Sender First Name
      Required
    • Sender Last Name
    • Sender Business Name
    • Sender Address Line 1
      Required
    • Sender Address Line 2
    • Sender City
      Required
    • Sender State
    • Sender Zip Code
      Required
    • Payment Method
      Required
    • Handwriting Style
    • Ink Color
    Action
    Write
  • Brivity triggers, actions, and search
    New Timeline Event

    Triggers when a Timeline event is posted. Experimental. Limited Events are supported:

    Trigger
    Instant
    Try It
    • Primary Agent ID
    • Lead Intent
    • First Name
    • Last Name
    • Email Address
    • Phone Number
    • Company
    • Job Title
    • Street Address
    • City
    • Locality
    • Postal Code
    • Country
    • Description
    • Tags
    Action
    Write
    • First Name
      Required
    • Last Name
    • Business
    • Address Line 1
      Required
    • Address Line 2
    • City
      Required
    • State
    • Zip Code
      Required
    Action
    Write
    • Card
      Required
    • Message
      Required
    • Sign Off
    • Recipient First Name
      Required
    • Recipient Last Name
    • Recipient Business Name
    • Recipient Address Line 1
      Required
    • Recipient Address Line 2
    • Recipient City
      Required
    • Recipient State
    • Recipient Zip Code
      Required
    • Sender First Name
      Required
    • Sender Last Name
    • Sender Business Name
    • Sender Address Line 1
      Required
    • Sender Address Line 2
    • Sender City
      Required
    • Sender State
    • Sender Zip Code
      Required
    • Payment Method
      Required
    • Handwriting Style
    • Ink Color
    Action
    Write

For AI agents & developers

Use Brivity and PenPals with AI agents and code

Beyond Zap workflows. Call Brivity and PenPals actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Brivity and PenPals actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

  • Create Lead
  • Add Handwritten Card to Cart

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP
Typescript

Call from code with the Zapier SDK

Trigger Brivity and PenPals actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* brivity / penpals action */ });
Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Brivity and PenPals to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Make work flow with AI

Level up your Brivity to PenPals integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.
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About Brivity
Brivity is a cloud-based CRM platform for real estate professionals & brokerages.
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CRM (Customer Relationship Management)
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About PenPals
PenPals is a service to automate handwritten cards for key moments, helping deliver a more personal touch to clients & prospects.
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Customer Appreciation

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