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LinkedIn Ads + Zapier
How it works
LinkedIn Ads connects with Zapier to automate advertising workflows and conversion tracking. Teams use this integration to upload offline conversions, sync lead events from CRMs, and notify stakeholders about campaign impact.
When to use LinkedIn Ads with Zapier
Uploading offline conversions
Send post-sale or product milestones from other systems to LinkedIn Ads.
Bridging product and ads data
Tie trial activations or onboarding events to ad conversions.
Auditing conversion uploads
Log payloads and API responses for review.
Popular ways to use LinkedIn Ads + Zapier
Attribute closed-won deals to ads
When a deal is marked won in Salesforce or HubSpot, create a LinkedIn Ads offline conversion so bidding and reporting reflect down-funnel revenue.
Track event attendance as conversions
When webinar attendance is confirmed in Zoom or GoTo Webinar, create a LinkedIn Ads offline conversion to connect engagement to campaign performance.
Record product milestones
When a user activates a trial or completes onboarding in Segment or Mixpanel, create a LinkedIn Ads offline conversion to optimize toward meaningful product outcomes.
Share conversion updates with teams
When a high-value opportunity triggers an offline conversion upload, send a Slack or Microsoft Teams message so marketing and sales stay aligned.
Maintain an audit trail of uploads
When a LinkedIn Ads offline conversion is created in a Zap, append payload and response data to Google Sheets so data teams can troubleshoot and verify attribution.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- OrganizationRequired
- Lead TypeRequired
- Retrieve Creative Details
- Retrieve Campaign Details
- Conversions Information
Try ItTriggerInstant- AccountRequired
- AudienceRequired
- Company Name
- Website Domain
- Email Domain
- LinkedIn Page URL
- Stock Symbol
- Industries
- City
- State
- Country
- Postal Code
ActionWrite- AccountRequired
- Audience TypeRequired
- NameRequired
- Description
ActionWrite- AccountRequired
- PivotsRequired
- MetricsRequired
- Start DateRequired
- End Date
- Time Granularity
ActionWrite
- adAccountRequired
- Lead Form
- Retrieve Creative Details
- Retrieve Campaign Details
- Conversions Information
Try ItTriggerInstant- AccountRequired
- AudienceRequired
- Email Address
- First Name
- Last Name
- Title
- Company
- Country
- Google Advertising ID
ActionWrite- AccountRequired
- AudienceRequired
- Email AddressRequired
ActionWrite- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite
For builders
Let your AI safely access LinkedIn Ads
Go beyond Zap workflows. Install Zapier in your AI to call LinkedIn Ads actions directly from your agents—with governance built in. Authenticate once. Revoke access anytime.
Call actions in natural language with Zapier MCP
Act in LinkedIn Ads from your AI—no exposed credentials, and you control which actions your AI can touch. One install covers 9,000+ other apps.
Example actions on this page
Works with
Claude · ChatGPT · Cursor · Any MCP-compatible AI
Work in code with the Zapier SDK
Expose LinkedIn Ads actions from backend services, scripts, or agent code. Zapier handles the OAuth and scoped permissions. Access 9,000+ apps, plus thousands more with .fetch().
Install
npm install @zapier/zapier-sdk npm install -D @zapier/zapier-sdk-cli zapier-sdk login # create a LinkedIn Ads connection @ https://zapier.com/app/assets/connections
Run an action
// Typescript
import { createZapierSdk } from "@zapier/zapier-sdk";
const zapier = createZapierSdk();
const { data: connection } = await zapier.findFirstConnection({ app: "linkedin-ads", owner: "me" });
await zapier.runAction({
app: 'linkedin-ads',
action: 'add_company_to_audience',
connection: connection.id,
input: {
{inputKeyValuePairs}
},
});Direct API calls to raw endpoints through fetch are not yet subject to org-level app and action restrictions.
Get started automating LinkedIn Ads
- 1Connect LinkedIn Ads to Zapier
- 2Choose a trigger from another app
- 3Select Create Offline Conversion as the action
- 4Map identifiers and conversion fields
- 5Test and turn the Zap on
Frequently asked questions about automating with LinkedIn Ads
Which LinkedIn Ads objects are supported?
The integration supports uploading offline conversions to existing LinkedIn conversion actions.
What identifiers are required to upload an offline conversion?
Provide an event timestamp and at least one user identifier such as email or phone per LinkedIn requirements.
Can LinkedIn Ads triggers start Zaps?
No, LinkedIn Ads currently provides actions only on Zapier.
How do I avoid duplicate conversion uploads?
Include a unique event ID for each upload and keep event timestamps consistent.










