Connect LinkedIn Ads and Pardot to unlock the power of automation
- No credit card required
- Free forever for core features
- 14-day trial for premium features and apps
Set up your first integration
Quickly connect LinkedIn Ads to Pardot with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate LinkedIn Ads with Pardot - no code necessary. See how you can get setup in minutes.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Frequently Asked Questions about LinkedIn Ads + Pardot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with LinkedIn Ads and Pardot
How do I set up LinkedIn Ads integration with Pardot?
To set up the integration, first ensure you have administrative access to both LinkedIn Ads and Pardot accounts. Then, you can navigate to the integrations section within your LinkedIn Ads manager, search for the Pardot integration, and follow the on-screen instructions to authenticate and link both platforms. Our tool will guide you through setting triggers such as lead generation form submissions and actions like data synchronization with Pardot.
What triggers are available when integrating LinkedIn Ads with Pardot?
When integrating LinkedIn Ads with Pardot, you can set up triggers based on various events such as new lead generation form submissions, ad engagements, or campaign metrics reaching a specific threshold. These triggers facilitate dynamic interactions between your ads on LinkedIn and your marketing campaigns managed in Pardot.
Can I automatically sync leads from LinkedIn Ads to Pardot?
Yes, automatic synchronization of leads from LinkedIn Ads to Pardot is possible. Once integrated, new leads generated through your linked campaigns on LinkedIn can be directly imported into your Pardot database. You can customize actions in our interface to map relevant data fields accordingly while setting this up.
Are there any limitations I should be aware of when using the integration?
One potential limitation is the sync frequency between LinkedIn Ads and Pardot; updates typically occur at predefined intervals rather than in real-time. Another aspect is ensuring both platforms maintain consistent field mappings to avoid data discrepancies. Our integration aims to minimize these limitations with reliable syncing solutions.
How do I troubleshoot synchronization issues between LinkedIn Ads and Pardot?
If you encounter synchronization issues, we suggest checking the connection status in both platforms first. Ensure that authentication credentials are up-to-date and that permissions haven't changed for either account. Reviewing action logs within our integration tool can also provide insights into any errors or disconnects affecting data sync.
What actions can be automated once LinkedIn Ads is integrated with Pardot?
Post-integration, several automation actions are available, such as mapping lead information from LinkedIn directly into specific marketing lists within Pardot or triggering email alerts based on specific ad interactions like clicks or conversions. These automated actions help streamline your marketing operations efficiently.
Is it possible to test the integration before going live with my campaigns?
Yes, it is possible to test the integration setup before fully launching your campaigns. We recommend creating test leads or dummy ad interactions within a controlled environment first. Monitor how these inputs are processed by our system into Pardot to ensure everything behaves as expected before scaling up operations.
Practical ways you can use LinkedIn Ads and Pardot
Capture LinkedIn leads in Pardot
When a new lead gen form response is received in LinkedIn Ads, Zapier creates a new Prospect in Pardot. This streamlines your lead management process by ensuring that no potential client slips through the cracks, saving time and enhancing lead conversion rates.
Business ownerSync LinkedIn leads to Pardot lists
When a new lead gen form response is captured on LinkedIn Ads, Zapier automatically adds the prospect to a list in Pardot. This ensures your sales team can swiftly engage with the new leads, leading to quicker follow-ups and improved conversion rates.
Sales opsNotify team of new LinkedIn event registrations
When there is a new event registration on LinkedIn Ads, Zapier sends an email to the marketing team via Pardot. This keeps your team informed and allows for timely engagement with attendees, boosting participation rates and overall event success.
Marketing & marketing opsSupported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- OrganizationRequired
- EventRequired
Try It- AccountRequired
- AudienceRequired
- Company Name
- Website Domain
- Email Domain
- LinkedIn Page URL
- Stock Symbol
- Industries
- City
- State
- Country
- Postal Code
- AccountRequired
- Audience TypeRequired
- NameRequired
- Description
- AccountRequired
- PivotsRequired
- MetricsRequired
- Start DateRequired
- End Date
- Time Granularity
- AccountRequired
- Lead Form
Try It- AccountRequired
- AudienceRequired
- Email Address
- First Name
- Last Name
- Title
- Company
- Country
- Google Advertising ID
- AccountRequired
- AudienceRequired
- Email Address
- HTTP MethodRequired
- URLRequired