Connect LinkedIn Ads to Pardot and automate any workflow

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

Create your first workflow

Quickly connect LinkedIn Ads to Pardot with a Zapier template.

Our most popular template

Create Pardot prospects from new LinkedIn Ads responses
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LinkedIn Ads + Pardot
Add new LinkedIn Ads lead gen form responses to Pardot as prospects on a list
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LinkedIn Ads + Pardot
Create Pardot prospects from new LinkedIn Ads event registration form responses
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LinkedIn Ads + Pardot
Create new Pardot prospects from new LinkedIn Ads event registration form responses
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LinkedIn Ads + Pardot
Create prospects in Pardot for every new event registration form response in LinkedIn Ads
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LinkedIn Ads + Pardot
Add new Pardot prospects to LinkedIn Ads audience as contacts
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LinkedIn Ads + Pardot

Create Pardot prospects from new LinkedIn Ads responses

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LinkedIn Ads + Pardot

Add new LinkedIn Ads lead gen form responses to Pardot as prospects on a list

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LinkedIn Ads + Pardot

Create Pardot prospects from new LinkedIn Ads event registration form responses

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LinkedIn Ads + Pardot

Create new Pardot prospects from new LinkedIn Ads event registration form responses

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LinkedIn Ads + Pardot

Create prospects in Pardot for every new event registration form response in LinkedIn Ads

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LinkedIn Ads + Pardot

Add new Pardot prospects to LinkedIn Ads audience as contacts

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LinkedIn Ads + Pardot

Update Pardot prospects with new LinkedIn Ads lead gen form responses
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LinkedIn Ads + Pardot

How Zapier works

Zapier makes it easy to integrate LinkedIn Ads with Pardot - no code necessary. See how you can get setup in minutes.

Select a trigger from LinkedIn Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with LinkedIn Ads, a trigger could be "New Event Registration Form Response."

A trigger is the event that kicks off your automated workflow.

Setup an action from Pardot

An action is what takes place after the automation is triggered. For example, with Pardot, the action could be "Add Prospect to List."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected LinkedIn Ads to Pardot

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

Connect LinkedIn Ads and Pardot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Practical ways you can use LinkedIn Ads and Pardot

Capture LinkedIn leads in Pardot

When a new lead gen form response is received in LinkedIn Ads, Zapier creates a new Prospect in Pardot. This streamlines your lead management process by ensuring that no potential client slips through the cracks, saving time and enhancing lead conversion rates.

Business owner

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Sync LinkedIn leads to Pardot lists

When a new lead gen form response is captured on LinkedIn Ads, Zapier automatically adds the prospect to a list in Pardot. This ensures your sales team can swiftly engage with the new leads, leading to quicker follow-ups and improved conversion rates.

Sales ops

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Notify team of new LinkedIn event registrations

When there is a new event registration on LinkedIn Ads, Zapier sends an email to the marketing team via Pardot. This keeps your team informed and allows for timely engagement with attendees, boosting participation rates and overall event success.

Marketing & marketing ops

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Connect LinkedIn Ads and Pardot to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Organization
  Required
- Event
  Required
Trigger
Scheduled
Try It
- Account
  Required
- Audience
  Required
- Company Name
- Website Domain
- Email Domain
- LinkedIn Page URL
- Stock Symbol
- Industries
- City
- State
- Country
- Postal Code
Action
Write
- Account
  Required
- Audience Type
  Required
- Name
  Required
- Description
Action
Write
- Account
  Required
- Pivots
  Required
- Metrics
  Required
- Start Date
  Required
- End Date
- Time Granularity
Action
Write
New Form Submission
Triggers when a form is submitted.
Trigger
Scheduled
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- List
  Required
Trigger
Scheduled
Try It
- List
  Required
- Prospect
  Required
Action
Write

- Name
  Required
- Campaign
- Lists
  Required
- From Name
  Required
- From Email
  Required
- Subject Line
  Required
- Email Body (Text)
  Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Email Address
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Search or write

- Account
  Required
- Lead Form
Trigger
Instant
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- Account
  Required
- Audience
  Required
- Email Address
- First Name
- Last Name
- Title
- Company
- Country
- Google Advertising ID
Action
Write
- Account
  Required
- Audience
  Required
- Email Address
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
New Prospect
Triggers when a new Prospect is synced to Pardot.
Trigger
Scheduled
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New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Trigger
Scheduled
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- Email Address
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Write
- Prospect
  Required
- Email Address
- First Name
- Last Name
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Write
- Email Address
Action
Search

Learn how to automate LinkedIn Ads on the Zapier blog.

Automate Pardot: get inspired on the Zapier blog

About LinkedIn Ads

LinkedIn Ads allows marketers to collect even more quality leads from their ads and events on LinkedIn with seamless pre-filled forms.

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About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

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Connect LinkedIn Ads to Pardot and automate any workflow

Create your first workflow

Create Pardot prospects from new LinkedIn Ads responses

Add new LinkedIn Ads lead gen form responses to Pardot as prospects on a list

Create Pardot prospects from new LinkedIn Ads event registration form responses

Create new Pardot prospects from new LinkedIn Ads event registration form responses

Create prospects in Pardot for every new event registration form response in LinkedIn Ads

Add new Pardot prospects to LinkedIn Ads audience as contacts

Create Pardot prospects from new LinkedIn Ads responses

Add new LinkedIn Ads lead gen form responses to Pardot as prospects on a list

Create Pardot prospects from new LinkedIn Ads event registration form responses

Create new Pardot prospects from new LinkedIn Ads event registration form responses

Create prospects in Pardot for every new event registration form response in LinkedIn Ads

Add new Pardot prospects to LinkedIn Ads audience as contacts

Update Pardot prospects with new LinkedIn Ads lead gen form responses

How Zapier works

Select a trigger from LinkedIn Ads

Setup an action from Pardot

That’s it! You just connected LinkedIn Ads to Pardot

Connect LinkedIn Ads and Pardot to integrate crucial parts of your business

Automate your lead management and improve conversions

Practical ways you can use LinkedIn Ads and Pardot

Capture LinkedIn leads in Pardot

Sync LinkedIn leads to Pardot lists

Notify team of new LinkedIn event registrations

Connect LinkedIn Ads and Pardot to unlock the power of automation

Supported triggers and actions

Learn how to automate LinkedIn Ads on the Zapier blog.

How to add leads from LinkedIn Ads to Google Sheets

How to send email alerts for LinkedIn Ads

5 ways to automate LinkedIn Matched Audiences

Automate Pardot: get inspired on the Zapier blog

4 ways to automate Pardot

Join millions worldwide who automate their work using Zapier