Connect LinkedIn Ads and Pardot to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate LinkedIn Ads with Pardot - no code necessary. See how you can get setup in minutes.

Select a trigger from LinkedIn Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with LinkedIn Ads, a trigger could be "New Event Registration Form Response."
A trigger is the event that kicks off your automated workflow.

Setup an action from Pardot

An action is what takes place after the automation is triggered. For example, with Pardot, the action could be "Add Prospect to List."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected LinkedIn Ads to Pardot

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your LinkedIn Ads to Pardot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about LinkedIn Ads + Pardot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with LinkedIn Ads and Pardot

To set up the integration, first ensure you have administrative access to both LinkedIn Ads and Pardot accounts. Then, you can navigate to the integrations section within your LinkedIn Ads manager, search for the Pardot integration, and follow the on-screen instructions to authenticate and link both platforms. Our tool will guide you through setting triggers such as lead generation form submissions and actions like data synchronization with Pardot.

When integrating LinkedIn Ads with Pardot, you can set up triggers based on various events such as new lead generation form submissions, ad engagements, or campaign metrics reaching a specific threshold. These triggers facilitate dynamic interactions between your ads on LinkedIn and your marketing campaigns managed in Pardot.

Yes, automatic synchronization of leads from LinkedIn Ads to Pardot is possible. Once integrated, new leads generated through your linked campaigns on LinkedIn can be directly imported into your Pardot database. You can customize actions in our interface to map relevant data fields accordingly while setting this up.

One potential limitation is the sync frequency between LinkedIn Ads and Pardot; updates typically occur at predefined intervals rather than in real-time. Another aspect is ensuring both platforms maintain consistent field mappings to avoid data discrepancies. Our integration aims to minimize these limitations with reliable syncing solutions.

If you encounter synchronization issues, we suggest checking the connection status in both platforms first. Ensure that authentication credentials are up-to-date and that permissions haven't changed for either account. Reviewing action logs within our integration tool can also provide insights into any errors or disconnects affecting data sync.

Post-integration, several automation actions are available, such as mapping lead information from LinkedIn directly into specific marketing lists within Pardot or triggering email alerts based on specific ad interactions like clicks or conversions. These automated actions help streamline your marketing operations efficiently.

Yes, it is possible to test the integration setup before fully launching your campaigns. We recommend creating test leads or dummy ad interactions within a controlled environment first. Monitor how these inputs are processed by our system into Pardot to ensure everything behaves as expected before scaling up operations.

Connect LinkedIn Ads and Pardot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Practical ways you can use LinkedIn Ads and Pardot

Capture LinkedIn leads in Pardot

When a new lead gen form response is received in LinkedIn Ads, Zapier creates a new Prospect in Pardot. This streamlines your lead management process by ensuring that no potential client slips through the cracks, saving time and enhancing lead conversion rates.

Business owner
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Sync LinkedIn leads to Pardot lists

When a new lead gen form response is captured on LinkedIn Ads, Zapier automatically adds the prospect to a list in Pardot. This ensures your sales team can swiftly engage with the new leads, leading to quicker follow-ups and improved conversion rates.

Sales ops

Notify team of new LinkedIn event registrations

When there is a new event registration on LinkedIn Ads, Zapier sends an email to the marketing team via Pardot. This keeps your team informed and allows for timely engagement with attendees, boosting participation rates and overall event success.

Marketing & marketing ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Organization
      Required
    • Event
      Required
    Trigger
    Scheduled
    Try It
    • Account
      Required
    • Audience
      Required
    • Company Name
    • Website Domain
    • Email Domain
    • LinkedIn Page URL
    • Stock Symbol
    • Industries
    • City
    • State
    • Country
    • Postal Code
    Action
    Write
    • Account
      Required
    • Audience Type
      Required
    • Name
      Required
    • Description
    Action
    Write
    • Account
      Required
    • Pivots
      Required
    • Metrics
      Required
    • Start Date
      Required
    • End Date
    • Time Granularity
    Action
    Write
    • Account
      Required
    • Lead Form
    Trigger
    Instant
    Try It
    • Account
      Required
    • Audience
      Required
    • Email Address
    • First Name
    • Last Name
    • Title
    • Company
    • Country
    • Google Advertising ID
    Action
    Write
    • Account
      Required
    • Audience
      Required
    • Email Address
    Action
    Write
    • HTTP Method
      Required
    • URL
      Required