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Marketing Automation
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Close
CRM (Customer Relationship Management)
Webflow
Website Builders
Kunversion+
CRM (Customer Relationship Management)
Salesforce
CRM (Customer Relationship Management)
HubSpot
Marketing Automation
ActiveCampaign
Marketing Automation
Pardot
Marketing Automation
Mailchimp
Marketing Automation
Marketo
Marketing Automation
Salesforce
CRM (Customer Relationship Management)
HubSpot
Marketing Automation
ActiveCampaign
Marketing Automation
Pardot
Marketing Automation
Mailchimp
Marketing Automation
Marketo
Marketing Automation
Close
CRM (Customer Relationship Management)
Webflow
Website Builders
Kunversion+
CRM (Customer Relationship Management)
Join millions worldwide who automate their work using Zapier
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Conversation Manual Push
Triggers when a conversation is ready for consumption by third-party systems. This can occur in the following situations: - A conversation has not been active for a specified period of time (customizable by each organization) - A conversation had its status changed to 'closed' - A conversation was manually push to third-parties by a user.
Try ItTriggerInstant - New Lead
Triggers when an email address is collected from a lead.
Try ItTriggerInstant - New Message
Triggers each time a new message in a conversation is received.
Try ItTriggerInstant - User Reached Goal
Triggers when a User has hit a goal within a playbook.
Try ItTriggerInstant
- Conversation Pushed
Triggers when a conversation is ready for consumption by third-party systems. This can occur in the following situations: - A conversation has not been active for a specified period of time (customizable by each organization) - A conversation had its status changed to 'closed' - A conversation was manually push to third-parties by a user.
Try ItTriggerInstant - New Conversation
Triggers when a conversation is started.
Try ItTriggerInstant - New Contact
Triggers when a new contact is created through drift.identify. Unless specified by the Drift team, use the "new lead" trigger.
Try ItTriggerInstant - Lead StageRequired
Try ItTriggerInstant
For builders
Let your AI safely access Drift
Go beyond Zap workflows. Install Zapier in your AI to call Drift actions directly from your agents—with governance built in. Authenticate once. Revoke access anytime.
No code
Install Zapier MCPCall actions in natural language with Zapier MCP
Act in Drift from your AI—no exposed credentials, and you control which actions your AI can touch. One install covers 9,000+ other apps.
Example actions on this page
Works with
Claude · ChatGPT · Cursor · Any MCP-compatible AI
Code
Open the SDK docsWork in code with the Zapier SDK
Expose Drift actions from backend services, scripts, or agent code. Zapier handles the OAuth and scoped permissions. Access 9,000+ apps, plus thousands more with .fetch().
Install
npm install @zapier/zapier-sdk npm install -D @zapier/zapier-sdk-cli zapier-sdk login # create a Drift connection @ https://zapier.com/app/assets/connections
Run an action
// Typescript
import { createZapierSdk } from "@zapier/zapier-sdk";
const zapier = createZapierSdk();
const { data: connection } = await zapier.findFirstConnection({ app: "drift", owner: "me" });
await zapier.runAction({
app: 'drift',
action: 'create_or_update_end_user',
connection: connection.id,
input: {
{inputKeyValuePairs}
},
});Direct API calls to raw endpoints through fetch are not yet subject to org-level app and action restrictions.
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