Most small businesses lose leads in the gaps between their tools: a form fill that never reaches the CRM, a missed call nobody returns, a reply that sits unread. OriginU builds the Zapier workflows that close those gaps, so every lead is captured, routed and followed up automatically.
We're a product studio first. We've built and run our own automation software in production, so we design workflows that hold up under real volume, not demos that break in a week.
What we do:
• Lead capture → CRM → instant follow-up workflows (forms, calls, email, WhatsApp)
• Zap builds & fixes: multi-step Zaps, Paths, Filters, Formatter, Webhooks
• AI-powered steps: reply classification, lead qualification, drafted responses
• Custom integrations via Webhooks/APIs for apps without a native Zapier connector
• Zap audits: cut task usage, remove failure points, add error alerts
• Hand-off documentation and team training
Proof of work (our own shipped products):
• Outly AI: outbound sales platform covering lead research, sequences, reply detection and meeting booking. 14 integrations (HubSpot, Pipedrive, Salesforce, Slack, Zapier/Make webhooks), 466 automated tests.
• MissedCall: turns missed business calls into instant WhatsApp follow-ups for service businesses. 457 automated tests, live payments.
• Intellixy: AI document Q&A with answers cited back to the source.
Book a free 20-minute discovery call. Bring the workflow that's costing you leads, and we'll show you how to automate it.