Skip to content

Create competitor intelligence database items from inbox emails

Automatically watch for new competitor inbox messages across Microsoft Outlook. Create and update intelligence records when new inbox message arrives or competitor keywords appear or sender matches a groupβ€”so you can convert content, attach references, and avoid manual triage.

How this automation accelerates competitor intelligence

When competitor emails pile up in inboxes, review delays can cause missed opportunities and redundant research. This automation converts message bodies to Markdown and creates structured intelligence items in Notionβ€”so your team can act on signals faster.

  1. 1.Watch for new inbound email

    Integrate Microsoft Outlook and email inbox tools to watch for new competitor-related messages, including body, attachments, and message links.

    Microsoft Outlookor swap with your favorite app
  2. 2.Convert email body to Markdown

    Integrate Formatter by Zapier and content formatting tools to convert the email body from HTML to Markdown/plain text.

    Formatter by Zapieror swap with your favorite app
  3. 3.Create intelligence database item

    Integrate Notion and database tools to create a structured intelligence record with title, submitter fields, files, references, and rich content.

    Notionor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

Related automations

  • Apps: RSS by Zapier, Webhooks by Zapier, ChatGPT (OpenAI), Filter by Zapier, Google Sheets
    Swap with your favorite apps.

    Add competitor alerts and summaries to monitoring spreadsheet

    Your competitor alerts arrive as raw feed items, leaving product marketing without concise context to act. Receive classified summaries logged to your monitoring sheet for same-day competitive action.

  • Apps: RSS by Zapier, Web Parser by Zapier, AI by Zapier, Productboard
    Swap with your favorite apps.

    Add competitor posts to product backlog for triage

    Your social feed posts land untriaged, leaving competitor signals buried and slowing product decisions. The workflow delivers summarised, tagged notes to your backlog for fast triage within hours.

  • Apps: Zapier Chrome extension, Code by Zapier, Zapier Tables
    Swap with your favorite apps.

    Add competitor product pages to central intel repo

    Your browser-captured competitor product URLs leave market analysis fragmented and delay stocking. Centralize those references so catalog managers have actionable intel the same day.

  • Apps: RSS by Zapier, Web Parser by Zapier, Formatter by Zapier, Google Sheets
    Swap with your favorite apps.

    Add parsed RSS items to competitive intel sheet

    Your competitor blog posts arrive untracked, leaving analysts without cleaned content or links for triage and tagging. Get parsed plain-text entries in a shared sheet so analysts can act same day.

  • Apps: RSS by Zapier, Google Sheets
    Swap with your favorite apps.

    Append cybersecurity feed items to competitive intel sheet

    Your cyber RSS items go untracked, leaving marketing and threat comms without vetted links for outreach. Get a shared intelligence sheet so teams receive curated signals and links same day.

  • Apps: Slack, Filter by Zapier, Google Docs
    Swap with your favorite apps.

    Append flagged channel messages to competitor intelligence doc

    Competitor mentions in team chat get buried, leaving analysts without a searchable log. Capture them to a central intelligence document so analysts can prep before weekly strategy meetings.

  • Apps: RSS by Zapier, Code by Zapier, Filter by Zapier, Google Sheets
    Swap with your favorite apps.

    Create competitor intel rows from industry feeds for review

    Your competitor mentions in feeds go untriaged, leaving reps without contextual research. You get review-ready signals and sales context delivered within minutes.

  • Apps: RSS by Zapier, Agents, Slack, Zapier Tables
    Swap with your favorite apps.

    Create curated intelligence records from industry news feeds

    Your industry news feed items go untriaged, leaving growth teams unaware of competitor moves and partnership signals. Get prioritized evaluations stored and routed for same-day action.

  • Apps: RSS by Zapier, AI by Zapier, Files By Zapier, Notion
    Swap with your favorite apps.

    Create intelligence notes from newsletter feeds for review

    Your newsletter items arrive unstructured, making analysts copy content manually and miss timely competitor signals. It creates searchable intelligence entries so teams can act the same day.

  • Apps: Slack, Filter by Zapier, Notion
    Swap with your favorite apps.

    Create intel records from team messages for analysts

    Your competitive notes in team messages get buried and lack structured context for analysis. The workflow stores each note in your intel catalog so analysts can find and act on them same day.

  • Apps: Schedule by Zapier, Looping by Zapier, ChatGPT (OpenAI), Google Docs
    Swap with your favorite apps.

    Create monthly competitor briefs for product and strategy

    Your competitor tracking for POS and ordering platforms leaves insights scattered. The brief centralizes monthly news and reviews so your product team can act before the next planning cycle.

  • Explore all competitive intelligence automations

    Strengthen competitive intelligence with automated signal tracking, competitor alerts, and briefing updates

    View all

Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

Ready to automate your workflow securely?

Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.