Connect HubSpot and WordPress to power AI-driven automation

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Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings HubSpot and WordPress together. Build enterprise-grade automation in minutes.

Our most popular template

Publish new HubSpot blog articles as WordPress posts
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HubSpot + WordPress
Create new WordPress users from new HubSpot form submissions
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HubSpot + WordPress
Create or update HubSpot contacts from new WordPress users
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WordPress + HubSpot
Update HubSpot subscribers with new WordPress users
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WordPress + HubSpot
Create new post in WordPress from a HubSpot form submission
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HubSpot + WordPress
Create HubSpot contacts for new WordPress users
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WordPress + HubSpot

Publish new HubSpot blog articles as WordPress posts

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HubSpot + WordPress

Create new WordPress users from new HubSpot form submissions

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HubSpot + WordPress

Create or update HubSpot contacts from new WordPress users

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WordPress + HubSpot

Update HubSpot subscribers with new WordPress users

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WordPress + HubSpot

Create new post in WordPress from a HubSpot form submission

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HubSpot + WordPress

Create HubSpot contacts for new WordPress users

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WordPress + HubSpot

Create contacts in HubSpot from new WordPress users
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WordPress + HubSpot
Create new HubSpot companies from new WordPress posts
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WordPress + HubSpot

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate HubSpot with WordPress - no code necessary. See how you can get setup in minutes.

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Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Upload Media" in WordPress.

You’re connected!

Zapier seamlessly connects HubSpot and WordPress, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Event Type
Trigger
Polling
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- Type
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Blog Url
  Required
- Article State
  Required
Trigger
Polling
Try It
New Deal
Triggers when a new Deal is created.
Trigger
Instant
Try It
- Property Name
  Required
- Properties to retrieve
  Required
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Object Type
  Required
- Property Name
  Required
- Additional Properties to Retrieve
Trigger
Polling
Try It
- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Note
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Halt task if any associations error occurred
- Engagement Type
  Required
- Assigned To
Action
Write
- Note
- Social Media Channel
  Required
- Message Content
  Required
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
Delete CRM Object
Deletes a CRM object from HubSpot
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Product ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact Email Address
  Required
- Event ID
  Required
- Contact Value
Action
Write
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
Write
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact wasn't a member of the list
  Required
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Status
Trigger
Polling
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- Post_status
- Post_type
Trigger
Polling
Try It
Updated User
Triggers when a user is updated.
Trigger
Instant
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- File
  Required
- Post
- Filename
- Title
- Author
- Caption
- Description
- Alt_text
- Comment_status
- Ping_status
Action
Write
- Post_type
  Required
Action
Write
- User ID
  Required
- Email
- First_name
- Last_name
- Name
- Nickname
- Description
- Website
- Role
- Meta
Action
Write
- Title
  Required
Action
Search
- Copy_search_keyword
- Search Keyword
  Required
- Email
  Required
- Username
  Required
- Password
  Required
- First_name
- Last_name
- Name
- Nickname
- Description
- Website
- Role
Action
Search or write

- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Property Name
  Required
Trigger
Instant
Try It
Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Polling
Try It
- Form
  Required
Trigger
Instant
Try It
- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Channel
  Required
- Status
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Polling
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- Type of Custom Object
  Required
Trigger
Instant
Try It
- Note
- Contact Email
  Required
- Subscription Types
  Required
- Legal Basis Explanation
Action
Write
- Note
- Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
Create CRM Object
Creates a CRM object in HubSpot
Action
Write
- Note
- List Name
  Required
- Object Type
  Required
- Processing Type
  Required
- Folder ID
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Contact ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Deal ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Line_item ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Ticket ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Publish This Post?
  Required
- Blog Post URL
  Required
- Blog Post Title
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update CRM Object
Updates a CRM object in HubSpot
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Email
  Required
Action
Write
- Note
- Note
- Contact Email
  Required
Action
Write
Find CRM Object
Finds CRM objects by searching with filters
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
New Media
Triggers when a new media is uploaded.
Trigger
Polling
Try It
- Post_types
- Post_statuses
- Trigger only when state changes?
Trigger
Instant
Try It
New User
Triggers when a new user is created.
Trigger
Polling
Try It
- Post_type
  Required
Action
Write
- Email
  Required
- Username
  Required
- Password
  Required
- First_name
- Last_name
- Name
- Nickname
- Description
- Website
- Role
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Copy_search_keyword
- Search Keyword
  Required
Action
Search

For AI agents & developers

Use HubSpot and WordPress with AI agents and code

Beyond Zap workflows. Call HubSpot and WordPress actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose HubSpot and WordPress actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Update Contact Subscription Preferences
Upload Media

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger HubSpot and WordPress actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* hubspot / wordpress action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use HubSpot and WordPress

Track form submissions on the website

When a form is submitted on your HubSpot-managed site, Zapier logs the data into WordPress. This automation centralizes form submission records and helps you gain better insights into customer inquiries.

Business Owner

Try it

Sync user updates to CRM

When a WordPress user updates their profile, Zapier automatically updates the corresponding contact in HubSpot. It eliminates dual data entry, ensuring customer information remains accurate across tools.

Try it

Share new blog posts with contacts via email

When a new blog post is published on WordPress, Zapier automatically creates an email in HubSpot to share the post. This ensures blog content is promptly shared with your audience without manual effort, increasing engagement and driving traffic to your site.

Marketing & Marketing Ops

Try it

Learn how to automate HubSpot on the Zapier blog

Learn how to automate WordPress on the Zapier blog

Make work flow with AI

Level up your HubSpot to WordPress integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about HubSpot + WordPress integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and WordPress

How can I integrate HubSpot with WordPress?

To integrate HubSpot with WordPress, we use a plugin like the official HubSpot WordPress plugin or utilize our platform to connect specific triggers and actions between the two. This setup allows for seamless synchronization of contact data, form submissions, and more.

What triggers are available when integrating HubSpot with WordPress?

When integrating HubSpot with WordPress through our platform, you can set up triggers based on events like new contact creation, form submission, page views, and more within your WordPress site.

Can I sync my HubSpot forms with my WordPress site?

Yes, you can sync your HubSpot forms directly with your WordPress site. This can be achieved using our platform by setting the appropriate trigger for form submissions on your WordPress site to create or update a contact in HubSpot.

Is it possible to track user interactions from my WordPress site in HubSpot?

Absolutely. By integrating through our platform, user interactions such as page views or button clicks on your WordPress site can trigger actions in HubSpot like updating contacts or creating engagement records.

Do I need any coding skills to integrate HubSpot with my WordPress website?

No coding skills are required when using our integration solutions. We provide an easy-to-use interface where you can connect various triggers and actions without writing a single line of code.

Can I automate marketing emails in HubSpot based on activity from my WordPress site?

Yes, you can automate marketing emails in HubSpot triggered by specific activities on your WordPress site. Our integration enables this by recognizing certain user actions as triggers for sending automated emails via HubSpot.

How do updates work between my Wordpress content and contacts in HubSpot?

Updates between your Wordpress content and contacts in HubSpot are managed through automated workflows that trigger upon content changes or new postings, ensuring that information is always synchronized between platforms.

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

Learn moreLearn moreHelpHelp

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About WordPress

WordPress is web software you can use to create a beautiful website or blog. Nearly 20% of the top 10 million websites and over 60 million people have chosen WordPress to power the place on the web they call "home".

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Connect HubSpot and WordPress to power AI-driven automation

Launch your first automated workflow

Publish new HubSpot blog articles as WordPress posts

Create new WordPress users from new HubSpot form submissions

Create or update HubSpot contacts from new WordPress users

Update HubSpot subscribers with new WordPress users

Create new post in WordPress from a HubSpot form submission

Create HubSpot contacts for new WordPress users

Publish new HubSpot blog articles as WordPress posts

Create new WordPress users from new HubSpot form submissions

Create or update HubSpot contacts from new WordPress users

Update HubSpot subscribers with new WordPress users

Create new post in WordPress from a HubSpot form submission

Create HubSpot contacts for new WordPress users

Create contacts in HubSpot from new WordPress users

Create new HubSpot companies from new WordPress posts

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use HubSpot and WordPress with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use HubSpot and WordPress

Track form submissions on the website

Sync user updates to CRM

Share new blog posts with contacts via email

Learn how to automate HubSpot on the Zapier blog

How to integrate ChatGPT with HubSpot

How to use Zapier's HubSpot Salesforce integration

How to integrate Hubspot with Gmail

Learn how to automate WordPress on the Zapier blog

How to integrate Mailchimp with WordPress

How to connect Google Sheets to WordPress

5 ways to automate WordPress

Make work flow with AI

Frequently Asked Questions about HubSpot + WordPress integrations

Connect HubSpot to WordPress on the world's largest no-code automation platform