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Zapier makes it easy to integrate Pipedrive with Reply - no code necessary. See how you can get setup in minutes.
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Pipedrive
Pipedrive
1. Choose trigger event
Reply
Reply
2. Choose action
1. Select the event
Setup
Test
Pipedrive
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "Activity Matching Filter" from Pipedrive.
Add your action
An action happens after the trigger—such as "Create\Update Person and Push to Campaign" in Reply.
You’re connected!
Zapier seamlessly connects Pipedrive and Reply, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Person Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email
Required
Campaign Id
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
For AI agents & developers
Use Pipedrive and Reply with AI agents and code
Beyond Zap workflows. Call Pipedrive and Reply actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Pipedrive and Reply actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Discount to Deal
Create\Update Person and Push to Campaign
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Pipedrive and Reply
Update CRM when email replies are received
As a Business Owner, it's important to keep your CRM up-to-date to track customer engagement. With this automation, when a customer replies to an email sent via Reply, Zapier updates the corresponding person in Pipedrive. This ensures your CRM always reflects the latest customer interactions, saving you time and improving data accuracy.
Push new Pipedrive leads to email outreach campaigns
For marketers running outreach campaigns, this workflow streamlines the process of getting new leads into your campaigns. When a new lead is added in Pipedrive, Zapier automatically pushes it to a designated campaign in Reply. This reduces manual work, allowing faster lead communication and improving the campaign's efficiency.
Flag responses from outreach for sales team review
Help sales teams focus on promising prospects with this automation. When a person replies to an email sent through Reply, Zapier creates a note for that contact in Pipedrive. It saves reps time reviewing email inboxes, keeping insights consolidated in one system to enhance deal management.
Learn how to automate Pipedrive on the Zapier blog
Make work flow with AI
Level up your Pipedrive to Reply integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Pipedrive is sales pipeline and CRM software for deal makers. Get super-organized. Close deals in less time. iOS and Android apps let you take your pipeline with you anywhere.