When this happens...
PoptinNew Lead
Then do this...
PardotCreate Prospect

Get new prospects directly to your Pardot marketing funnel. Capture more leads from your site with Poptin pop-ups and widgets, and use this Poptin-Pardot automation to push them instantly to your Pardot account.

How this Poptin-Pardot integration works

  1. A new lead is collected by Poptin
  2. Zapier adds a new prospect on Pardot

What You Need

  • Poptin
  • Pardot

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Pardot + Poptin and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Prospect

Triggers when a new Prospect is synced to Pardot.

Create Prospect

Creates a new Prospect record within Pardot.

New Lead

Triggers when a new lead is created through a Poptin conversion.

Update Prospect

Updates an existing prospect.

Add Prospect to List

Adds an existing prospect to a list.

Send List Email

Creates and sends a list email.

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Become a Zapier Integration Partner

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

Learn More

Poptin is a free lead capture platform that lets you create engaging web and mobile popups and improve your website's conversion rate.

See Poptin Integrations