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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Active Agents" from Nova CRM.

Add your action

An action happens after the trigger—such as "Add Contact to List" in Mobile Message.

You’re connected!

Zapier seamlessly connects Nova CRM and Mobile Message, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Active Agents
Returns all the agents in your NOVA workspace
Trigger
Polling
Try It
Stages
Get Stages from Nova CRM and bind when creating Objects
Trigger
Polling
Try It
- Identifier such as Phone, Email or NovaCRM ID.
  Required
- Tags
  Required
Action
Write
- First Name
  Required
- Last Name
- Email
- Country Code
  Required
- Contact Number
- Tags
- Stage
- Source
- Assign to a Team Member
- Address for the Contact
- City
- Custom Question 1
- Custom Answer 1
- Custom Question 2
- Custom Answer 2
- Custom Question 3
- Custom Answer 3
- Custom Question 4
- Custom Answer 4
- Custom Question 5
- Custom Answer 5
Action
Write
- First Name
  Required
- Last Name
- Email Address
- Country Code
- Contact Number
- Tags for this Lead
- Stage for this Lead
  Required
- Source for this Lead
  Required
Action
Write

- Unique Identifier ( Can be Email, Phone)
  Required
- Title for the task
  Required
- Type of Task
  Required
- Date
  Required
- Time for the Task
  Required
Action
Write
- Identifier such as Phone Number, Email or Nova CRM ID
  Required
- Stage
  Required
Action
Write

New Inbound SMS
Triggers when an inbound SMS is received.
Trigger
Instant
Try It
- Phone Number
  Required
Action
Write
- Phone Number
  Required
- First Name
- Last Name
- Company
- Other
Action
Write
- Contact ID
  Required
Action
Write
- Contact List
  Required
- Contact ID
- Phone Number
Action
Write
- Contact List
  Required
- New Name
  Required
Action
Write
- Contact List
  Required
- Sender (From)
  Required
- Message
  Required
- Your Reference
- Allow Emoji / Non-GSM Characters (UCS-2)
- Maximum SMS Parts Per Message
- Schedule Send Time (UTC)
- Bypass Unsubscribe Filtering
Action
Write
- Phone Number
  Required
Action
Search

Sources
Get Sources from Nova CRM and bind when creating Objects
Trigger
Polling
Try It
Tags
Tags from Nova CRM are fetched from here.
Trigger
Polling
Try It
- Contact Identifier such as Phone Number, Email or Nova CRM ID
  Required
- Agent
  Required
- Assign to Self
  Required
Action
Write
- Contact Identifier such as Phone Number, Email or Nova CRM ID
  Required
- Title of the Appointment Event
  Required
- Location for Meeting, Place or Zoom
  Required
- Description
  Required
- Type of Appointment
  Required
- Meeting Start Date
  Required
- Meeting Start Time
  Required
- Meeting End Date
  Required
- Meeting End Time
  Required
Action
Write
- Identifier (Email or Phone)
  Required
- Content
  Required
Action
Write
- Email, Phone number or Nova CRM ID
  Required
Action
Write
New SMS Delivery Status
Triggers when an SMS delivery status changes (delivered or failed).
Trigger
Instant
Try It
- Contact List
  Required
- Contact ID
- Phone Number
Action
Write
- Message ID
- Your Reference
Action
Write
- List Name
  Required
Action
Write
- Contact List
  Required
Action
Write
- Phone Number
  Required
Action
Write
- Receiving Number (To)
  Required
- Sender (From)
  Required
- Message
  Required
- Your Reference
- Allow Emoji / Non-GSM Characters (UCS-2)
- Maximum SMS Parts Per Message
- Schedule Send Time (UTC)
- Bypass Unsubscribe Filtering
Action
Write
- Contact ID
  Required
- Phone Number
- First Name
- Last Name
- Company
- Other
Action
Write
- Message ID
  Required
- Your Reference
Action
Search

For AI agents & developers

Use Nova CRM and Mobile Message with AI agents and code

Beyond Zap workflows. Call Nova CRM and Mobile Message actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Nova CRM and Mobile Message actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add Tags to a Contact
Add Contact to List

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Nova CRM and Mobile Message actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* nova-crm / mobile-message-ca21345 action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Nova CRM and Mobile Message to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your Nova CRM to Mobile Message integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Nova CRM

Nova CRM is a real state lead management CRM

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Related categories

CRM (Customer Relationship Management)

About Mobile Message

Instantly send an SMS to any Australian mobile phone number, using your Mobile Message account.

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