MailerLite Classic + Marketo

Create or update MailerLite Classic subscribers from new Marketo leads

Easily manage and nurture your new leads from Marketo with this convenient workflow. When a new lead is created in Marketo, it automatically adds or updates their information as a subscriber in MailerLite Classic. This ensures that your lead information stays organized and up-to-date, allowing you to efficiently target and engage with potential customers.

When this happens...
New Lead
Triggers when a new lead is created.
TriggerPolling
automatically do this!
Create/Update Subscriber
Creates a new subscriber or updates the existing by email address.
ActionWrite

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Supported triggers and actions

- Form
Trigger
Polling
Try It
New Program
Triggers when a new program is created.
Trigger
Polling
Try It
- List
- Additional Fields
Trigger
Polling
Try It
- External Company IDRequired
Action
Write
- FolderRequired
- NameRequired
- Program Description
- Program typeRequired
- ChannelRequired
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write

- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- E-Mail AddressRequired
- Additional fields to retrieve
Action
Search

- Company NameRequired
- External Company IDRequired
Action
Search or write
Campaign Sent
Triggers when a campaign is sent.
Trigger
Instant
Try It
Spam Complaint
Triggers when subscriber issues a spam complaint about an email.
Trigger
Instant
Try It
- GroupRequired
Trigger
Instant
Try It
Subscriber Bounced
Triggers when an email to a subscriber bounces.
Trigger
Instant
Try It
- AutomationRequired
Trigger
Instant
Try It
Subscriber Fields Updated
Triggers when the subscriber fields have been updated.
Trigger
Instant
Try It
- Subscriber GroupRequired
- EmailRequired
Action
Write
- Api Docs Info
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write

- List
- Additional Fields
Trigger
Polling
Try It
- Zap Id
- Program ContextRequired
- Campaign ContextRequired
- Program ContextRequired
- Program Member ContextRequired
Trigger
Instant
Try It
- ListRequired
- LeadRequired
Action
Write
- Partition
Action
Write
- ProgramRequired
- Name
- Program Description
- Start Date
- End Date
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Company NameRequired
Action
Search
- Field to searchRequired
- Search valueRequired
- Additional fields to retrieve
Action
Search
- E-Mail AddressRequired
- Additional fields to retrieve
- Partition
Action
Search or write
New Subscriber
Triggers when a new subscriber is created.
Trigger
Instant
Try It
- WebformRequired
Trigger
Instant
Try It
- AutomationRequired
Trigger
Instant
Try It
- GroupRequired
Trigger
Instant
Try It
Subscriber Unsubscribed
Triggers when a subscriber has unsubscribed from your mailing list.
Trigger
Instant
Try It
- Subscriber GroupRequired
- EmailRequired
- Name
- Send Autoresponder
- Resubscribe
Action
Write
- EmailRequired
Action
Write

About MailerLite Classic

Use MailerLite Classic to stay connected with your customers through email marketing. Create websites, landing pages, and forms to grow your audience.

Learn more

Related categories

Email Newsletters

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn more

Related categories

Marketing Automation

MailerLite Classic + Marketo

Create or update MailerLite Classic subscribers from new Marketo leads

New Form Submission

New Program

Updated Lead

Create or Update Company

Create Program

API Request (Beta)

Find Lead

Find or Create Company

Campaign Sent

Spam Complaint

Subscriber Added to Group

Subscriber Bounced

Subscriber Triggered Automation

Subscriber Fields Updated

Remove Subscriber From a Group

API Request (Beta)

New Lead

New Self-Service Flow Action (SSFS)

Add Lead to List

Create or Update Lead

Update Program

Find Company

Find Lead by Field

Find or Create Lead

New Subscriber

Subscriber Added Through a Webform

Subscriber Completed Automation

Subscriber Removed From Group

Subscriber Unsubscribed

Create/Update Subscriber

Unsubscribe Subscriber

About MailerLite Classic

Related categories

About Marketo

Related categories

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