Connect Google Ads and Lofty to power AI-driven automation

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Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings Google Ads and Lofty together. Build enterprise-grade automation in minutes.

Our most popular template

Add contacts to a Google Ads customer list for new leads on Chime
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Lofty + Google Ads
Create leads in Chime from new Google Ads leads
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Google Ads + Lofty
Add Contact to Customer List With Email in Google Ads for New Lead in Chime
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Lofty + Google Ads
Create new Lofty leads from updated Google Ads campaigns
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Google Ads + Lofty
Update leads on Chime for new Google Ads leads
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Google Ads + Lofty
Add contacts to a Google Ads customer list for lead group changes on Chime
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Lofty + Google Ads

Add contacts to a Google Ads customer list for new leads on Chime

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Lofty + Google Ads

Create leads in Chime from new Google Ads leads

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Google Ads + Lofty

Add Contact to Customer List With Email in Google Ads for New Lead in Chime

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Lofty + Google Ads

Create new Lofty leads from updated Google Ads campaigns

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Google Ads + Lofty

Update leads on Chime for new Google Ads leads

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Google Ads + Lofty

Add contacts to a Google Ads customer list for lead group changes on Chime

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Lofty + Google Ads

Register new leads on Chime as offline conversions in Google Ads
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Lofty + Filter by Zapier + Delay by Zapier + 1 more
Update Lead in Chime for new lead form entries in Google Ads
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Google Ads + Lofty

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Google Ads with Lofty - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Create Lead" in Lofty.

You’re connected!

Zapier seamlessly connects Google Ads and Lofty, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Use Google Ads as...
  Required
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Name
  Required
- Description
- Membership duration (days)
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
Action
Write
- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write

- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Name
- Description
- Membership duration (days)
Action
Write
- Use Google As...
  Required
Action
Search

- Use Google Ads as...
  Required
- Managed Account
- Name
  Required
Action
Search
- Segment
  Required
Trigger
Instant
Try It
New Transaction
New transaction trigger
Trigger
Instant
Try It
- Zap Trigger ID
  Required
Trigger
Instant
Try It
Update Transaction
Update transaction trigger
Trigger
Instant
Try It
- Transaction Name
  Required
- Transaction ID
- Lead First Name
  Required
- Lead Last Name
- Lead ID
- Associated Lead Email
- Transaction Owner ID
- Transaction Owner Email
- Transaction Type
  Required
- Transaction Stage
  Required
- Close Price
- GCI
- Team Revenue
- Agent Revenue
- Commission Rate
- Timezone
- Closed Date
- Expected Close
- Appointment Date
- Agreement Signed Date
- Offer Date
- Contract Date
- Appraisal Date
- Home Inspection Date
- Escrow Date
- Expiration Date
- Property Address
- Property Unit
- Property Listing Status
- Property MLS Listing ID
- Property Label
- Property List Price
- Property Type
- Property Bedrooms
- Property Bathrooms
- Property Square Feet
- Property Lot Size (Sqft)
- Property Note
Action
Write
- Transaction Name
  Required
- Transaction ID
- Lead First Name
  Required
- Lead Last Name
- Lead ID
- Associated Lead Email
- Transaction Owner ID
- Transaction Owner Email
- Transaction Type
  Required
- Transaction Stage
  Required
- Close Price
- GCI
- Team Revenue
- Agent Revenue
- Commission Rate
- Timezone
- Closed Date
- Expected Close
- Appointment Date
- Agreement Signed Date
- Offer Date
- Contract Date
- Appraisal Date
- Home Inspection Date
- Escrow Date
- Expiration Date
- Property Address
- Property Unit
- Property Listing Status
- Property MLS Listing ID
- Property Label
- Property List Price
- Property Type
- Property Bedrooms
- Property Bathrooms
- Property Square Feet
- Property Lot Size (Sqft)
- Property Note
Action
Write
- Object
  Required
- Search Value
  Required
Action
Search

- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Managed Account
- Name
  Required
- Description
- Membership duration (days)
Action
Search or write
- Pipeline
  Required
Trigger
Instant
Try It
New Lead
Triggers when a new lead is assigned to you. Does not work for lender-type accounts.
Trigger
Instant
Try It
Transaction File Uploaded
Fires when a new file is uploaded to a Transaction in Lofty.
Trigger
Instant
Try It
- First Name
- Last Name
- Email
- Phone
- Birthday
- Street or Complete Address (Mailing Address)
- Lead Type
- Lead Ownership Level
- Source
- Segment
- Tag
- Note
- Subscription - Smart Plans
- Subscription - Property Alert
- Subscription - Market Report
- Min Price (Buyer)
- Max Price (Buyer)
- Location (Deprecated)
- City (Buyer)
- State (Buyer)
- Zipcode (Buyer)
- Address (Buyer)
- Min Beds (Buyer)
- Min Baths (Buyer)
- timeFrame (Buyer)
- Beds (Seller)
- Baths (Seller)
- Price (Seller)
- Address (Seller)
- SqFt (Seller)
- City (Seller)
- State (Seller)
- Zipcode (Seller)
- timeFrame (Seller)
- Send Welcome Email
- City (Mailing Address)
- State (Mailing Address)
- Zip Code(Mailing Address)
- Call Opt In
- Text Opt In
- Email Opt In
- Number Consent
Action
Write
- Email
- leadId
- First Name
- Last Name
- Phone
- Birthday
- Street or Complete Address (Mailing Address)
- Lead Type
- Source
- Segment
- Tag
- Note
- Subscription - Smart Plans
- Subscription - Property Alert
- Subscription - Market Report
- Min Price (Buyer)
- Max Price (Buyer)
- Location (Deprecated)
- City (Buyer)
- State (Buyer)
- Zipcode (Buyer)
- Address (Buyer)
- Min Beds (Buyer)
- Min Baths (Buyer)
- timeFrame (Buyer)
- Beds (Seller)
- Baths (Seller)
- Price (Seller)
- Address (Seller)
- SqFt (Seller)
- City (Seller)
- State (Seller)
- Zipcode (Seller)
- timeFrame (Seller)
- City (Mailing Address)
- State (Mailing Address)
- Zip Code(Mailing Address)
- Call Opt In
- Text Opt In
- Email Opt In
- Number Consent
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

For AI agents & developers

Use Google Ads and Lofty with AI agents and code

Beyond Zap workflows. Call Google Ads and Lofty actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Google Ads and Lofty actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add Contact to Customer List With Email
Create Lead

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Google Ads and Lofty actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* google-ads / lofty action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

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G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use Google Ads and Lofty

Sync new leads from Google Ads to Lofty.

When a new lead is created in a Google Ads Lead Form Extension, Zapier automatically creates a corresponding lead in Lofty. This workflow ensures all leads captured through ad campaigns are centralized in the real estate tool, improving organization and response times.

Business Owner

Try it

Analyze form performance by exporting new lead data from Google Ads to a database.

When a new lead is captured via Google Ads Lead Form Extension, Zapier exports the data to your database. This eliminates manual data entry, improves data accuracy, and provides real-time inputs for trend analysis and performance measurement.

Data Science

Try it

Notify team of new leads from Lofty in Slack.

Whenever a new lead is assigned in Lofty, Zapier triggers a Slack notification to the marketing team. This ensures timely follow-ups and prevents lead nurturing delays, leading to faster contact action and increased lead conversion chances.

Marketing & Marketing Ops

Try it

Learn how to automate Google Ads on the Zapier blog

Make work flow with AI

Level up your Google Ads to Lofty integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Google Ads + Lofty integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Lofty

How do I start integrating Google Ads with Lofty?

To begin integrating Google Ads with Lofty, you'll need to set up an account with both platforms if you haven't already. Once that's done, you can use our integration tool to create automated workflows by selecting Google Ads as the trigger and Lofty as the action.

What triggers and actions are available when connecting Google Ads and Lofty?

In this integration, common triggers include 'New Campaign' in Google Ads. Actions available in Lofty include 'Create Contact' or 'Update Record'. This allows you to automate the process of updating your CRM whenever there’s a new advertising campaign.

Can I track conversions from my Google Ads in Lofty through the integration?

Yes, by using specific triggers like a 'New Conversion' in Google Ads, you can set up an action in Lofty to automatically log these conversions into your client database, keeping your sales data updated efficiently.

Is it possible to pause or activate campaigns on Google Ads via actions triggered in Lofty?

Currently, pausing or activating campaigns directly from Lofty as a response action is not supported. The integration focuses primarily on updating and managing data based on ad performance results.

How often does the data sync between Google Ads and Lofty when integrated?

Our standard synchronization settings update data instantaneously when the specified trigger occurs. Data is pushed from Google Ads to Lofty as soon as a new event like a 'New Campaign' or 'Conversion' is recorded.

What should I do if my data isn't syncing between Google Ads and Lofty correctly?

First, ensure that all of your trigger-action workflows are correctly set up. If everything appears correct but issues persist, check for any connection problems within both platforms. You may also want to contact our support team for additional assistance.

Do I need technical skills to integrate Google Ads with Lofty?

No advanced technical skills are required. Our user-friendly interface guides you through setting up triggers and actions so you can automate workflows effectively without needing technical expertise.

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn moreLearn moreHelpHelp

Related categories

Ads & Conversion

Google

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

About Lofty

Lofty is a product of the technology company Lofty Inc, which offers a complete tech solution for real estate agents.

Learn moreLearn moreHelpHelp

Related categories

CRM (Customer Relationship Management)

Similar apps

Zapier Forms

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Connect Google Ads and Lofty to power AI-driven automation

Launch your first automated workflow

Add contacts to a Google Ads customer list for new leads on Chime

Create leads in Chime from new Google Ads leads

Add Contact to Customer List With Email in Google Ads for New Lead in Chime

Create new Lofty leads from updated Google Ads campaigns

Update leads on Chime for new Google Ads leads

Add contacts to a Google Ads customer list for lead group changes on Chime

Add contacts to a Google Ads customer list for new leads on Chime

Create leads in Chime from new Google Ads leads

Add Contact to Customer List With Email in Google Ads for New Lead in Chime

Create new Lofty leads from updated Google Ads campaigns

Update leads on Chime for new Google Ads leads

Add contacts to a Google Ads customer list for lead group changes on Chime

Register new leads on Chime as offline conversions in Google Ads

Update Lead in Chime for new lead form entries in Google Ads

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use Google Ads and Lofty with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use Google Ads and Lofty

Sync new leads from Google Ads to Lofty.

Analyze form performance by exporting new lead data from Google Ads to a database.

Notify team of new leads from Lofty in Slack.

Learn how to automate Google Ads on the Zapier blog

How to track Google Ads leads in a Google Sheet

How to instantly follow up on Google Ads leads with custom notifications

Track offline conversions in Google Ads with Zapier

Make work flow with AI

Frequently Asked Questions about Google Ads + Lofty integrations

Connect Google Ads to Lofty on the world's largest no-code automation platform