LinkedIn Conversions + Marketo

LinkedIn Conversions + Marketo integrations

Send LinkedIn Conversion events when new leads are created in Marketo

Maintain data accuracy in your marketing campaigns with this workflow. When a fresh lead is detected in Marketo, a corresponding conversion event is instantly recorded in LinkedIn Conversion. This approach not only streamlines your lead tracking process but also ensures your LinkedIn Conversion data is consistently updated with the latest leads from Marketo.

When this happens...
New LeadTriggers when a new lead is created.
TriggerPolling
automatically do this!
Send Conversion EventSends a Conversion Event to a Conversion.
ActionWrite

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More things you can do with Marketo and LinkedIn Conversions

Discover other triggers and actions you can use with Marketo and LinkedIn Conversions

- Form
Trigger
Polling
Try It
New Program
Triggers when a new program is created.
Trigger
Polling
Try It
- List
- Additional Fields
Trigger
Polling
Try It
- External Company ID
  Required
Action
Write
- Folder
  Required
- Name
  Required
- Program Description
- Program type
  Required
- Channel
  Required
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write

- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- E-Mail Address
  Required
- Additional fields to retrieve
Action
Search

- Company Name
  Required
- External Company ID
  Required
Action
Search or write
- Conversions Information
- Account
  Required
- Conversion
  Required
- Email Address
- First Party Cookie ID
- First Name
- Last Name
- Title
- Company
- Country
- Lead ID
- Monetary Value of Conversion
- Currency
- Time of Conversion Event
- Event ID
Action
Write

- List
- Additional Fields
Trigger
Polling
Try It
- Zap_id
- Program Context
  Required
- Campaign Context
  Required
- Program Context
  Required
- Program Member Context
  Required
Trigger
Instant
Try It
- List
  Required
- Lead
  Required
Action
Write
- Partition
Action
Write
- Program
  Required
- Name
- Program Description
- Start Date
- End Date
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Company Name
  Required
Action
Search
- Field to search
  Required
- Search value
  Required
- Additional fields to retrieve
Action
Search
- E-Mail Address
  Required
- Additional fields to retrieve
- Partition
Action
Search or write

About LinkedIn Conversions

LinkedIn Conversions lets you send information about important customer events to LinkedIn's Conversion API directly from your website, CRM or other databases.

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Related categories

Ads & Conversion

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn moreLearn moreHelpHelp

Related categories

Marketing Automation

Premium

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Related Zap Templates

Send LinkedIn Conversions events when new Marketo form submissions occur