When this happens...
InstapageForm Submission
Then do this...
KlaviyoAdd Subscriber (Legacy)

Email marketing is a great way to nurture leads. With this Zapier integration active, each new Instapage form submission will add a new subscriber in Klaviyo automatically. That way, you can rest assured that each and every new lead is added to your email marketing lists.

Note: This Zapier integration will only subscribe new form submissions after you've set it up.

How this Instapage-Klaviyo integration works

  1. A new form submission is received on Instapage
  2. Zapier adds a new subscriber to a list on Klaviyo

Apps involved

  • Instapage
  • Klaviyo

Why Zapier?


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No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Instapage + Klaviyo and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
Form Submission

Triggers when a new form is submitted.

Add Subscriber

Adds a new subscriber to a list you specify. Profiles are single or double opted in based on the list's settings.

New Event

Triggers on a new event for any metric.

Create Event

Creates a new event for a specific metric.

Update Subscriber

Updates an existing subscriber.

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Become a Zapier Integration Partner

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, optimize, and personalize landing pages at scale.

Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.

See Klaviyo Integrations