Connect HubSpot and Kit to power AI-driven automation No-code AI automation Full audit trails and controls SOC 2 and GDPR compliant Easy visual workflow builder 9,000+ apps, 450+ AI tools Free tier available Choose a Trigger
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Launch your first automated workflow Start with a template that brings HubSpot and Kit together. Build enterprise-grade automation in minutes.
Our most popular template
Create or update HubSpot contacts for new subscribers in Kit Kit + HubSpot
Add newly unsubscribed Kit contacts to a HubSpot list Kit + HubSpot
Add tags to Kit subscribers for new HubSpot form submissions HubSpot + Kit
Add tags to Kit subscribers for new contacts in HubSpot lists HubSpot + Kit
Create HubSpot contacts for new Kit subscribers Kit + HubSpot
Add tags to Kit subscribers for newly created or updated HubSpot contacts HubSpot + Kit
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Create or update HubSpot contacts for new Kit purchases Kit + HubSpot
Add new or updated HubSpot contacts as Kit form subscribers HubSpot + Kit
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1. Select the event
App
HubSpot
Choose a trigger A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action An action happens after the trigger—such as "Add Subscriber to Form" in Kit.
You’re connected! Zapier seamlessly connects HubSpot and Kit, automating your workflow.
Supported triggers and actions Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Triggers Actions Triggers & Actions
New Company Triggers when new company is available.
Try It CRM Object Recently Created Triggers when a CRM object is recently created.
Try It Contact Recently Created or Updated Triggers when a contact recently created or updated.
Try It Product Recently Created or Updated Triggers when a product recently created or updated.
Try It New Email Event Triggers when all, or some specific new email event is available.
Try It New Engagement Triggers when new engagement created.
Try It New Line_item Triggers when new line_item is available.
Try It New COS Blog Article Triggers when a new article is added to your COS blog.
Try It New Deal Triggers when a new Deal is created.
Try It New Ticket Property Change Triggers when a specified property is provided or updated on a ticket.
Properties to retrieveRequired
Try It New Ticket Triggers when new ticket is available.
Try It CRM Object Property Recently Updated Triggers when a specified property is updated on a CRM object.
Try It New Contact Property Change Triggers when a specified property is provided or updated on a contact.
Try It Updated Deal Stage Triggers when a deal enters a specified stage.
Try It Add Contact to List Adds a contact to a specific static list.
Create Company Creates a Company in HubSpot.
Create Associations Creates associations between objects.
Create Engagement Creates a new Engagement for a contact, in HubSpot.
Create Social Media Message Creates and immediately publishes a message on a specified social media channel.
Create Deal Deprecated Creates a new deal. Deprecated, please switch to "Create Deal" action for the most reliable experience with your Zap.
Delete CRM Object Deletes a CRM object from HubSpot
Get Company Gets a Company.
Get Custom Object Gets a Custom Object.
Type of Custom ObjectRequired
Get File Public URL Gets a publicly accessible URL for a file that was uploaded using a HubSpot form.
Get Product Gets a Product.
Create Line_item Creates a Line_item in HubSpot.
Create Enterprise Event Creates a new custom enterprise event.
Note
Contact Email AddressRequired
Contact Value
Get CRM Object Gets a CRM object from HubSpot by ID
Remove Contact From List Remove a contact from a specific static list.
Create Ticket Creates a Ticket in HubSpot.
Update Contact Update a Contact in HubSpot.
Update Line_item Update a Line_item in HubSpot.
Update Product Update a Product in HubSpot.
Update Custom Object Update a Custom Object in HubSpot.
Type of Custom ObjectRequired
Upload File Uploads a file to HubSpot File Manager.
API Request (Beta) This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
Find Company Deprecated Finds a company by searching. Deprecated, please switch to "Find Company" search for the most reliable experience with your Zap.
Find Contact Finds a contact by searching.
Find Deal Deprecated Finds a deal by searching. Deprecated, please switch to "Find Deal" search for the most reliable experience with your Zap.
Find Associations Find associations between objects.
Get Pipeline Stage Details Finds and retrieves CRM object pipeline stage details.
Find Line_item Finds a line_item by searching.
Find Ticket Finds a ticket by searching.
Find or Create Company Finds a company by searching.
Find or Create Custom Object Finds a custom object by searching.
Type of Custom ObjectRequired
Find or Create Deal Finds a deal by searching.
Find or Create Product Finds a product by searching.
New Form Subscriber Triggers when a subscription occurs on a specific form.
Try It New Sequence Subscriber Triggers when a subscriber is added to a sequence.
Try It Subscriber Added to Tag Triggers when a specific tag is added to a subscriber.
Try It New Unsubscribe Triggers when a subscriber unsubscribes from your emails.
Try It Create or Update Purchase Adds a purchase to a subscriber, or updates an existing purchase.
Subtotal
Tax
Shipping
Discount
Total
Currency
Transaction Time
Status
Product SKU
Product price
Product quantity
Add Tag to Subscriber Add a subscriber to a specific tag.
API Request (Beta) This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
New Contact Triggers when new contact is available.
Try It Company Recently Created or Updated Triggers when a company recently created or updated.
Try It Line_item Recently Created or Updated Triggers when a line_item recently created or updated.
Try It Deal Property Change Triggers when a specified property is provided or updated on a Deal.
Try It Email Subscriptions Timeline Triggers when new email timeline subscription added for the portal.
Try It New Form Submission Triggers when a form is submitted.
Try It New Contact in List Triggers when a contact is added to the specified list.
Try It New Custom Object Triggers when a new custom object is created.
Type of Custom ObjectRequired
Try It New Social Media Message Triggers when a message is posted from HubSpot to the specified social media channel.
Try It New Product Triggers when new product is available.
Try It CRM Object Recently Updated Triggers when a CRM object is recently updated.
Try It New Company Property Change Triggers when a specified property is provided or updated on a company.
Try It New Custom Object Property Change Triggers when a specified property is provided or updated on a custom object.
Type of Custom ObjectRequired
Try It Update Contact Subscription Preferences Adds a contact to one or more subscription types in HubSpot.
Create Company Deprecated Creates a new company. Deprecated, please switch to "Create Company" action for the most reliable experience with your Zap.
Create Contact Creates a Contact in HubSpot.
Create CRM Object Creates a CRM object in HubSpot
Create List Creates a new list (segment) in HubSpot. Use this to organize records for segmentation, filtering, and grouping.
Create Custom Object Creates a Custom Object in HubSpot.
Type of Custom ObjectRequired
Create Deal Creates a Deal in HubSpot.
Add Contact to Workflow Adds a contact to a specific workflow.
Get Contact Gets a Contact.
Get Line_item Gets a Line_item.
Create COS Blog Post Creates a blog post in your HubSpot COS blog.
Note
Publish This Post?Required
Blog Post ContentRequired
Featured image URL
Create Product Creates a Product in HubSpot.
Remove Associations Removes associations between objects.
Create Form Submission Creates a new submission for a selected form.
Update Company Update a Company in HubSpot.
Update Deal Update a Deal in HubSpot.
Update CRM Object Updates a CRM object in HubSpot
Update Ticket Update a Ticket in HubSpot.
Remove Email Subscription Remove Email Subscription.
Create or Update Contact Creates a new contact or updates an existing contact based on email address.
Find CRM Object Finds CRM objects by searching with filters
Find Company Finds a company by searching.
Find Custom Object Finds a custom object by searching.
Type of Custom ObjectRequired
Find Deal Finds a deal by searching.
Get Owner by Email Gets an existing owner by email.
Get Owner by ID Gets an existing owner by ID.
Find Product Finds a product by searching.
Find or Create Company Finds a company by searching. Deprecated, please switch to "Find Company" search for the most reliable experience with your Zap.
Find or Create Contact Finds a contact by searching.
Find or Create Deal Finds a deal by searching. Deprecated, please switch to "Find Deal" search for the most reliable experience with your Zap.
Find or Create Line_item Finds a line_item by searching.
Find or Create Ticket Finds a ticket by searching.
New Purchase Triggers when a new purchase is added to your account.
Try It New Subscriber Triggers when a new subscriber is confirmed within your account (has completed any applicable double opt-ins).
Try It Tag Removed From Subscriber Triggers when a specific tag is removed from a subscriber.
Try It Add Subscriber to Form Subscribe someone to a specific form.
Add Subscriber to Sequence Add a subscriber to a specific sequence.
First Name
Subscriber State
Remove Tag From Subscriber Remove a specific tag from a subscriber if they have it.
Find Subscriber Finds an existing confirmed subscriber by email.
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For AI agents & developers
Use HubSpot and Kit with AI agents and code Beyond Zap workflows. Call HubSpot and Kit actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
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Example actions on this page
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
Connect Zapier MCP Typescript Call from code with the Zapier SDK Trigger HubSpot and Kit actions from backend services, scripts, or agent code.
Install
# TypeScript / Node
npm install @zapier/zapier-sdk Run an action
import { createZapierSdk } from '@zapier/zapier-sdk';
const zapier = createZapierSdk();
await zapier.runAction({ /* hubspot / kit action */ }); Run the SDK docs There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use HubSpot and Kit Capture new HubSpot leads in Kit sequences When a new contact is added in HubSpot, Zapier automatically adds them to a specific email sequence in Kit. This ensures every lead receives follow-up nurture emails without manual effort, improving engagement and conversion rates.
Business Owner Tag subscribers in Kit based on HubSpot updates When a contact's property is updated in HubSpot, Zapier adds a relevant tag to the subscriber in Kit. This streamlines segmentation based on behavior or demographics for more targeted marketing efforts.
Marketing & Marketing Ops Add new Kit purchases to HubSpot deals When a new purchase is confirmed in Kit, Zapier creates a corresponding deal in HubSpot. This integration ensures your sales team can track customer purchases and build insights for future upselling opportunities, all in one place.
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