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HubSpot
HubSpot
1. Choose trigger event
Instantly
Instantly
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Add Tags to Accounts" in Instantly.
You’re connected!
Zapier seamlessly connects HubSpot and Instantly, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Email accounts
Required
Tag
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email or domain
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Tag Label
Required
Tag Description
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email accounts
Required
Tag
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Campaign
Required
Email address
Required
New Status
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
For AI agents & developers
Use HubSpot and Instantly with AI agents and code
Beyond Zap workflows. Call HubSpot and Instantly actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Instantly actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Add Tags to Accounts
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use HubSpot and Instantly
Track email campaign outcomes in HubSpot.
When activity occurs in an Instantly email campaign (like a reply or bounce), Zapier automatically creates or updates the corresponding contact in HubSpot. This automation keeps your contact list updated without manual work, improving data accuracy and helping you focus on valuable customer interactions.
Add leads from form submissions to email campaigns.
When a new contact submits a HubSpot form, Zapier automatically adds them to a designated Instantly email campaign. This eliminates the hassle of manually importing leads and allows for immediate engagement with prospects, enhancing response rates and lead conversion.
When a lead responds in an Instantly email campaign, Zapier updates their status in HubSpot to reflect their level of interest. This ensures the sales team has up-to-date information, optimizing follow-ups and improving overall efficiency in lead management.
Learn how to automate Instantly on the Zapier blog
Make work flow with AI
Level up your HubSpot to Instantly integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Instantly integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Instantly
How can I integrate HubSpot with Instantly?
To integrate HubSpot with Instantly, our platform allows you to set up automated workflows using triggers and actions. You can start by setting a trigger in HubSpot, like a new contact creation, and then select corresponding actions in Instantly, such as sending personalized emails or updating contact information.
What are the common triggers for this integration?
Common triggers for integrating HubSpot with Instantly include events like new contact creation, contact property change, form submissions, and deal stage updates in HubSpot. These triggers can initiate various actions in Instantly to streamline your workflow.
What actions can be performed in Instantly after integration?
After integrating with HubSpot, Instantly can perform actions such as sending follow-up emails, updating contact lists in real-time, tagging leads based on specific criteria from HubSpot data, and automating email sequences.
Is it possible to update HubSpot contacts automatically from Instantly?
Yes, you can automatically update HubSpot contacts from Instantly by setting up workflows where specific actions such as email opens or clicks in Instantly trigger contact updates back into HubSpot.
Do I need any technical skills to set up the integration?
No technical skills are required to set up the integration between HubSpot and Instantly. Our platform provides a user-friendly interface where you can easily connect both applications and configure your desired workflows through simple steps.
Can I customize the workflows between these two platforms?
Absolutely. Our platform allows you to fully customize your workflows between HubSpot and Instantly by choosing the exact triggers and actions that suit your business needs. You can tailor the integration process according to specific criteria or events relevant to your operations.
Are there any limits on the number of emails that can be sent through this integration?
The limitations on sending emails depend on your current plan with both HubSpot and Instantly. However, our integration supports efficient use of email functionalities provided by each service within their respective allowances.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
