Only trigger on sales for the product you select! Blank to trigger on all.

Gumroad allows all types of creators to sell their work (music, art, books, films, etc) directly to their audiences.

Gumroad

Conversion event name. It can be customized.

For example:
SubmitForm, Subscribe, ClickButton, Consult, Register

SHA-256 hashing is required.

The email address, or email addresses of the customer.
Follow the instructions below to obtain a valid value:
Trim any leading and trailing spaces of each email before hashing.
Lowercase all characters before hashing.
Hash the normalized email values using SHA-256.

Example:
- Original: " ALICE_abc@gmail.com "
- Normalized: "alice_abc@gmail.com" (leading and trailing spaces trimmed and lowercased)
- SHA-256 hashed: "848a771458438fc2ec420560d769fb9b9b86851ee338ec56517baabd79d3bb4f"

SHA-256 hashing is required.

The phone number or phone numbers of the customer.
Follow the instructions below to obtain a valid value:
- Normalize the phone number to E.164 format (for example, "+12133734253"). We recommend using [this library](https://github.com/catamphetamine/libphonenumber-js) for E.164 parsing.
- Country code must be included and prefixed with the + sign, without any parentheses or leading 0s. For example, a US phone number should be prefixed with the +1 country code.
- No spaces, letters or symbols except the + for the country code are included.
- SHA-256 hash the phone number after normalizing.

Example:
- Original: "(+1)2133734253"
- Normalized to E.164 format: "+12133734253"
- SHA256 hashed: "9f7ec22d72092cd3c0b58726ed9c2d91b92e51a3f29837508fb2948bb22dd2fd"

Send important customer events directly from your server or CRM to TikTok Event API, allowing you to better optimize for ad performance.

TikTok Conversions

Boost your online marketing strategy every time a sale occurs in Gumroad. This workflow sends a Lead Event to your TikTok Conversions account, enabling you to track and enhance your sales performance efficiently. This setup not only saves time but also ensures your promotions are continuously optimized based on real-time data from your Gumroad sales.

Gumroad + TikTok Conversions

Track Gumroad sale events and send lead notifications in TikTok Conversions

Supported triggers and actions

Cancellation

Refund

Send Lead Event

New Product

Sale

About Gumroad

Related categories

About TikTok Conversions

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