Google Analytics 4 + Stripe

Track new Stripe subscriptions by sending measurement events in Google Analytics 4

When a new subscription is detected in Stripe, this workflow prompts Google Analytics 4 to send important measurement events for an application. This uncomplicated automation ensures consistent performance tracking of your app while facilitating well-informed decisions that foster business growth. Gain insights seamlessly that empower your strategies and keep you ahead in the market.

When a new subscription is detected in Stripe, this workflow prompts Google Analytics 4 to send important measurement events for an application. This uncomplicated automation ensures consistent performance tracking of your app while facilitating well-informed decisions that foster business growth. Gain insights seamlessly that empower your strategies and keep you ahead in the market.

  1. When this happens...
    StripeStripe
    New Subscription

    Triggers when a customer is signed up for a new plan.

    TriggerInstant
  2. automatically do this!
    Google Analytics 4Google Analytics 4
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    ActionWrite
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Supported triggers and actions

What does this mean?
  • Stripe triggers, actions, and search

    Canceled Subscription

    Triggers when a subscription is canceled (by a subscriber or due to end of billing period).

    Trigger
    Instant
    Try It
  • Stripe triggers, actions, and search

    Failed Payment

    Triggers when a payment attempt fails.

    Trigger
    Instant
    Try It
    • Ignore payments intentsRequired

    Trigger
    Instant
    Try It
  • Stripe triggers, actions, and search

    New Dispute

    Triggers when a customer disputes a charge.

    Trigger
    Instant
    Try It
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google-analytics-4 logo

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
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Related categories

  • Analytics
  • Google
stripe logo
stripe logo

About Stripe

Stripe is a developer-friendly way to accept payments online and in mobile apps. Stripe's suite of APIs powers commerce for thousands of companies of all sizes, processing billions of dollars for businesses each year.
Learn moreHelp

Related categories

  • Payment Processing