Google Ads + Snowflake

Google Ads + Snowflake integrations

Send offline conversions in Google Ads for new or updated rows in Snowflake

When there's a new or updated row in your Snowflake data, you want to ensure your Google Ads reflect these changes promptly. This workflow streamlines the process, promptly sending offline conversion data to Google Ads whenever your Snowflake data changes. This not only maintains your ad relevance but indeed boosts your ad performance too.

When this happens...
New or Updated RowTriggers when a row is either created or updated.
TriggerPolling
automatically do this!
Send Offline ConversionSends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
ActionWrite

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More things you can do with Snowflake and Google Ads

Discover other triggers and actions you can use with Snowflake and Google Ads

- The table to look for new columns on.
  Required
Trigger
Polling
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New Table
Triggers when a new table is created.
Trigger
Polling
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- Table
  Required
- Columns to Return
- Updated Date Column
  Required
- Primary Key
Trigger
Polling
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- Disclaimer
- Table
  Required
- Primary Key Column
  Required
- Primary Key Values
  Required
Action
Write
- Table
  Required
- Primary Key Column
  Required
- Primary Key Values
  Required
- Column Name
  Required
Action
Write

- Use Google Ads as...
  Required
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write

- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
Action
Search

- SQL Statement
  Required
- Primary Key
Trigger
Polling
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New View
Triggers when a new view is created (from yesterday onwards).
Trigger
Polling
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- Table
  Required
- Column Name
  Required
Action
Write
- SQL Statement
  Required
Action
Write
- Table
  Required
- Column Name
- Where Clause
  Required
Action
Search
- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Search or write

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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Related categories

Ads & Conversion

Google

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

About Snowflake

Snowflake allows corporate users to store and analyze data using cloud-based hardware and software.

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Related categories

Databases

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Related Zap Templates

Add new or updated rows from Snowflake to Google Ads as contacts on your customer list