Google Ads + Sailthru

Create or update Sailthru user profiles for every new lead form entry in Google Ads

When a new lead form is filled out in Google Ads, this workflow instantly updates or creates a user profile in Sailthru. This allows for an integrated management of your leads, keeping your user database in Sailthru up-to-date without any manual work. This seamless process can help you optimize your lead nurturing efforts, ensuring the information you have on all your potential customers is always current.

When this happens...
New Lead Form Entry
Triggers whenever a new lead is created from a Lead Form Extension.
TriggerPolling
automatically do this!
Create / Update User Profile
Create or update a customer profile.
ActionWrite

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Supported triggers and actions

- Use Google Ads as...Required
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Email addressRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...Required
- NameRequired
- Description
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- Use Google Ads as...Required
- StatusRequired
Action
Write

- Use Google As...Required
Action
Search
- Use Google Ads as...Required
- NameRequired
Action
Search

Lists
Triggers when there's a new list.
Trigger
Polling
Try It
- Email or Sailthru IDRequired
- Email Optout Status
- Add Customer to Lists
- Custom Profile Fields
Action
Write

- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer identifierRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- Use Google Ads as...Required
- NameRequired
- Description
- Message
Action
Search or write
- Email or Sailthru IDRequired
- Event NameRequired
- Custom Fields
Action
Write

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn more