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Google Ads + Outplay

Send offline conversions in Google Ads for new prospects in Outplay

Boost your ad campaign effectiveness with this workflow. When you land a new prospect in Outplay, it will instantly set off Google Ads to dispatch an offline conversion. This optimizes your advertising strategy, ensuring immediate follow-up actions to capitalize on fresh leads. Thus, enhancing your ad conversions and delivering you the maximum value.

Boost your ad campaign effectiveness with this workflow. When you land a new prospect in Outplay, it will instantly set off Google Ads to dispatch an offline conversion. This optimizes your advertising strategy, ensuring immediate follow-up actions to capitalize on fresh leads. Thus, enhancing your ad conversions and delivering you the maximum value.

  1. When this happens...
    OutplayOutplay
    New Prospect

    Triggers when Prospect is created in Outplay.

    TriggerInstant
  2. automatically do this!
    Google AdsGoogle Ads
    Send Offline Conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    ActionWrite
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Supported triggers and actions

What does this mean?
  • Outplay triggers, actions, and search

    Mail Received

    Triggers on receiving a mail from Prospect in Outplay.

    Trigger
    Instant
    Try It
  • Outplay triggers, actions, and search

    Optout Prospect

    Triggers when Prospect has opted out in Outplay.

    Trigger
    Instant
    Try It
    • Email

    • FirstName

    • LastName

    • Phone

    • Title

    • TimeZone(IANA)

    • Linkedin

    • Facebook URL

    • Twitter Handle

    • City

    • State

    • Country

    • Company

    • SequenceIdentifier

    • Tags

    • Fields

    Action
    Write
    • Use Google Ads as...Required

    • Managed Account

    • Lead FormRequired

    Trigger
    Instant
    Try It
  • Outplay triggers, actions, and search

    New Prospect

    Triggers when Prospect is created in Outplay.

    Trigger
    Instant
    Try It
  • Outplay triggers, actions, and search

    Update Prospect

    Triggers when Prospect is updated in Outplay.

    Trigger
    Instant
    Try It
    • Use Google Ads as...Required

    • Managed Account

    • Customer ListRequired

    • EmailRequired

    • Message

    Action
    Write
google-ads logo
google-ads logo

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Learn moreHelp

Related categories

  • Ads & Conversion
  • Google

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outplay logo

About Outplay

Outplay is a sales engagement tool which helps in adding a personalized touch to the Emails, Calls and Social Actions.

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