Google Ads + Outplay

Send offline conversions in Google Ads for new prospects in Outplay

Boost your ad campaign effectiveness with this workflow. When you land a new prospect in Outplay, it will instantly set off Google Ads to dispatch an offline conversion. This optimizes your advertising strategy, ensuring immediate follow-up actions to capitalize on fresh leads. Thus, enhancing your ad conversions and delivering you the maximum value.

When this happens...
New Prospect
Triggers when Prospect is created in Outplay.
TriggerInstant
automatically do this!
Send Offline Conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
ActionWrite

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Supported triggers and actions

Mail Received
Triggers on receiving a mail from Prospect in Outplay.
Trigger
Instant
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Prospect Note Added
Triggers when new note is added to a prospect.
Trigger
Instant
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Optout Prospect
Triggers when Prospect has opted out in Outplay.
Trigger
Instant
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- Email
- FirstName
- LastName
- Phone
- Title
- TimeZone(IANA)
- Linkedin
- Facebook URL
- Twitter Handle
- City
- State
- Country
- Company
- SequenceIdentifier
- Tags
- Fields
Action
Write
- Use Google Ads as...Required
Trigger
Polling
Try It

- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Email addressRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...Required
- NameRequired
- Description
- Message
Action
Write

- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- Use Google Ads as...Required
- StatusRequired
Action
Write
- Use Google As...Required
Action
Search
- Use Google Ads as...Required
- NameRequired
Action
Search

Meeting Booked
Triggers when meeting is booked.
Trigger
Instant
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New Prospect
Triggers when Prospect is created in Outplay.
Trigger
Instant
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Update Prospect
Triggers when Prospect is updated in Outplay.
Trigger
Instant
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- Meeting SlugRequired
- FieldsRequired
Action
Write
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer identifierRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- Use Google Ads as...Required
- NameRequired
- Description
- Message
Action
Search or write

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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