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GoCardless + Google Ads

Send offline conversions in Google Ads when payment authorisations are approved in GoCardless

When a payment is approved in GoCardless, this workflow swiftly sends an offline conversion to your Google Ads. This integration between GoCardless and Google Ads streamlines your digital marketing efforts, enriching your ad performance data without needing manual input. Ground your advertising efforts in real-time transaction information, making your campaigns more efficient and your reporting more accurate.

When a payment is approved in GoCardless, this workflow swiftly sends an offline conversion to your Google Ads. This integration between GoCardless and Google Ads streamlines your digital marketing efforts, enriching your ad performance data without needing manual input. Ground your advertising efforts in real-time transaction information, making your campaigns more efficient and your reporting more accurate.

  1. When this happens...
    GoCardlessGoCardless
    Payment Authorisation Approved

    Triggers when a customer successfully sets up their billing information.

    TriggerInstant
  2. automatically do this!
    Google AdsGoogle Ads
    Send Offline Conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    ActionWrite
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Supported triggers and actions

What does this mean?
  • GoCardless triggers, actions, and search

    New Payment Authorisation Request

    Triggers when a new mandate or instant bank payment (IBP) has been initiated and billing information is requested.

    Trigger
    Instant
    Try It
  • GoCardless triggers, actions, and search

    Mandate Cancelled

    Triggers when a payment mandate is cancelled (manually by a customer or because the billing period ended).

    Trigger
    Instant
    Try It
  • GoCardless triggers, actions, and search

    Payment Secured

    Triggers when a payment has been collected, but not yet paid out to your account.

    Trigger
    Instant
    Try It
  • GoCardless triggers, actions, and search

    Payment Paid Out

    Triggers when a payment has been paid out to your account.

    Trigger
    Instant
    Try It
  • GoCardless triggers, actions, and search

    Payment Authorisation Approved

    Triggers when a customer successfully sets up their billing information.

    Trigger
    Instant
    Try It
  • GoCardless triggers, actions, and search

    New Mandate Created

    Triggers when a payment mandate is created.

    Trigger
    Instant
    Try It
    • CurrencyRequired

    • GoCardless Customer ID

    Action
    Write
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gocardless logo

About GoCardless

GoCardless is a payments platform helping businesses collect payments directly from customer bank accounts.
Learn moreHelp

Related categories

  • Payment Processing
google-ads logo
google-ads logo

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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