Connect Flow App and Iterable to power AI-driven automation

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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Event Ended" from Flow App.

Add your action

An action happens after the trigger—such as "Create a User" in Iterable.

You’re connected!

Zapier seamlessly connects Flow App and Iterable, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Event Ended
Triggers when an event is ended
Trigger
Instant
Try It
- EventSessionToken
  Required
Trigger
Instant
Try It
- Email
  Required
- First Name
  Required
- Last Name
  Required
- Event Session Token
  Required
- Redirect
  Required
Action
Write
- Event Name
  Required
- Event ID
- Email
- User ID
- JSON data fields
- Creation date
- Campaign ID
- Template ID
Action
Write
- Email
- User Id
- Item Id
  Required
- Item SKU
- Item description
- Item name
  Required
- Item price
  Required
- Quantity of item
  Required
Action
Write

- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

New Event
Triggers when a new event is created
Trigger
Instant
Try It
- EventSessionToken
  Required
Trigger
Instant
Try It
- Email
- User ID
- dataFields
- Merge nested objects?
Action
Write
- Email
- User Id
- Campaign ID
- Template ID
- Total
  Required
- Purchase Id
- Item Id
  Required
- Item SKU
- Item description
- Item name
  Required
- Item price
  Required
- Quantity of item
  Required
- Data fields
Action
Write
- Email
- User ID
- dataFields
- Merge nested objects?
Action
Write

For AI agents & developers

Use Flow App and Iterable with AI agents and code

Beyond Zap workflows. Call Flow App and Iterable actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Flow App and Iterable actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Registrant
Create a User

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Flow App and Iterable actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* flow-app / iterable action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Flow App and Iterable to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your Flow App to Iterable integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Flow App

Flow App is the first marketing webinar platform built exclusively for webinars. Not for meetings. You can now host webinars without requiring participants to download complicated software.

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About Iterable

Iterable is the growth marketing platform that empowers you to deliver completely seamless, personalized customer experiences.

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