Don't see your Page listed? Access your Business account's [Settings](https://business.facebook.com/select/?next=https%3A%2F%2Fbusiness.facebook.com%2Fsettings%2Fpages) to confirm the connected account has correct ['Manage Page' permissions](http://zpr.io/tbqfm) and [re-connect your account](http://zpr.io/tbqfC).  See [help docs](http://zpr.io/tbqfL) for more info.

When you update a form, Facebook assigns a new form ID. You must reselect it from the dropdown menu.

Select the Facebook Page connected to your lead form. If you cannot see your form, find the [Facebook Page ID](https://www.facebook.com/help/1503421039731588) and set it as a [custom value](https://help.zapier.com/hc/en-us/articles/8496241696141-Add-custom-values-to-dropdown-menu-fields-in-Zaps).

Select the form associated with your Facebook Page. If you select “Default (Any Form)” you must grant [sufficient permissions](https://help.zapier.com/hc/en-us/articles/8496040397965-What-permissions-do-I-need-to-use-Facebook-Lead-Ads-with-Zapier) to all forms associated with the Facebook Page.

**Recommended next step:** See the full impact of your Facebook Lead Ads with one more Zap. [Send CRM conversion events to Facebook](https://zapier.com/apps/facebook-conversions/integrations/utm_campaign=fbla_zap_editor&utm_medium=in-app) to track true ROI—online or offline.

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

Facebook Lead Ads

KickoffLabs allows you to create giveaway campaigns in minutes!

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Unbounce is a landing page platform that helps you convert more visitors into leads, sales, and customers. Unbounce Conversion Intelligence™ is AI powered-functionality that works with your marketing intuition to ensure the best campaign performance every time.

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Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!

Google Forms (Legacy)

Select the voice assistant to use for this call.

Select the phone number to use for this call.

Phone number to call (include country code, e.g. +1234567890).

If enabled, the call will be scheduled instead of placed immediately.

Select “Yes” to [stop this Zap step](https://help.zapier.com/hc/en-us/articles/20505304170637-Review-Zap-run-statuses#h_01HD20969HPZ01ENM30NQR79X5) if the app returns an error and enable automatic authentication refresh. Select “No” to run the Zap step regardless of errors. Learn more about [API Request action error handling](https://help.zapier.com/hc/en-us/articles/12899473501453#h_01JKRBY68EDXBB1V817DSTRZ0N).

Requests can only be made to domains associated by this application. Read more about [API Request Setup](https://help.zapier.com/hc/en-us/articles/12899607716493).

Any parameters added to a URL will be URL-encoded and appended to the request URL to pass additional data to the API request.

These headers and values will be applied to the request in addition to any headers created as part of authentication. Authentication headers are added automatically.

Zapier will pass this along raw. If you would like to provide complex JSON, try a "Code by Zapier" step to build the structure and pass it along here. For example, `{"foo": "bar"}` is perfectly valid.

Vapi is a developer-first Voice AI platform for building natural, low-latency, multilingual phone agents via flexible API, templates, and secure scalability.

Vapi

When a new lead is captured through Facebook Lead Ads, instantly create a call in Vapi. This automation helps ensure every potential customer receives prompt attention, enhancing your opportunity to secure a conversion. Eliminate manual data entry and save precious time, focusing more on your core business tasks.

Facebook Lead Ads + Vapi

Create calls in Vapi for new leads from Facebook Lead Ads

Supported triggers and actions

New Lead

API Request (Beta)

Create Call

About Facebook Lead Ads

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