Don't see your Page listed? Access your Business account's [Settings](https://business.facebook.com/select/?next=https%3A%2F%2Fbusiness.facebook.com%2Fsettings%2Fpages) to confirm the connected account has correct ['Manage Page' permissions](http://zpr.io/tbqfm) and [re-connect your account](http://zpr.io/tbqfC).  See [help docs](http://zpr.io/tbqfL) for more info.

When you update a form, Facebook assigns a new form ID. You must reselect it from the dropdown menu.

Select the Facebook Page connected to your lead form. If you cannot see your form, find the [Facebook Page ID](https://www.facebook.com/help/1503421039731588) and set it as a [custom value](https://help.zapier.com/hc/en-us/articles/8496241696141-Add-custom-values-to-dropdown-menu-fields-in-Zaps).

Select the form associated with your Facebook Page. If you select “Default (Any Form)” you must grant [sufficient permissions](https://help.zapier.com/hc/en-us/articles/8496040397965-What-permissions-do-I-need-to-use-Facebook-Lead-Ads-with-Zapier) to all forms associated with the Facebook Page.

**Recommended next step:** See the full impact of your Facebook Lead Ads with one more Zap. [Send CRM conversion events to Facebook](https://zapier.com/apps/facebook-conversions/integrations/utm_campaign=fbla_zap_editor&utm_medium=in-app) to track true ROI—online or offline.

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

Facebook Lead Ads

KickoffLabs allows you to create giveaway campaigns in minutes!

KickoffLabs

Unbounce is a landing page platform that helps you convert more visitors into leads, sales, and customers. Unbounce Conversion Intelligence™ is AI powered-functionality that works with your marketing intuition to ensure the best campaign performance every time.

Unbounce

Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!

Google Forms (Legacy)

Conversion event name. It can be customized.

For example:
SubmitForm, Subscribe, ClickButton, Consult, Register

SHA-256 hashing is required.

The email address, or email addresses of the customer.
Follow the instructions below to obtain a valid value:
Trim any leading and trailing spaces of each email before hashing.
Lowercase all characters before hashing.
Hash the normalized email values using SHA-256.

Example:
- Original: " ALICE_abc@gmail.com "
- Normalized: "alice_abc@gmail.com" (leading and trailing spaces trimmed and lowercased)
- SHA-256 hashed: "848a771458438fc2ec420560d769fb9b9b86851ee338ec56517baabd79d3bb4f"

SHA-256 hashing is required.

The phone number or phone numbers of the customer.
Follow the instructions below to obtain a valid value:
- Normalize the phone number to E.164 format (for example, "+12133734253"). We recommend using [this library](https://github.com/catamphetamine/libphonenumber-js) for E.164 parsing.
- Country code must be included and prefixed with the + sign, without any parentheses or leading 0s. For example, a US phone number should be prefixed with the +1 country code.
- No spaces, letters or symbols except the + for the country code are included.
- SHA-256 hash the phone number after normalizing.

Example:
- Original: "(+1)2133734253"
- Normalized to E.164 format: "+12133734253"
- SHA256 hashed: "9f7ec22d72092cd3c0b58726ed9c2d91b92e51a3f29837508fb2948bb22dd2fd"

Send important customer events directly from your server or CRM to TikTok Event API, allowing you to better optimize for ad performance.

TikTok Conversions

When a new lead appears in Facebook Lead Ads, keep your TikTok Conversions up to speed. This workflow sends a lead event to TikTok Conversions as soon as that new lead is captured in Facebook Lead Ads. It's an efficient solution for businesses who want to streamline leads tracking and optimize their ad targeting in real time.

Facebook Lead Ads + TikTok Conversions

Send new Facebook Lead Ads leads to TikTok Conversions as lead events

Supported triggers and actions

New Lead

Send Lead Event

About Facebook Lead Ads

Related categories

Similar apps

KickoffLabs

Unbounce

Google Forms (Legacy)

About TikTok Conversions

Related categories

Related Zap Templates

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