Don't see your Page listed? Access your Business account's [Settings](https://business.facebook.com/select/?next=https%3A%2F%2Fbusiness.facebook.com%2Fsettings%2Fpages) to confirm the connected account has correct ['Manage Page' permissions](http://zpr.io/tbqfm) and [re-connect your account](http://zpr.io/tbqfC).  See [help docs](http://zpr.io/tbqfL) for more info.

When you update a form, Facebook assigns a new form ID. You must reselect it from the dropdown menu.

Select the Facebook Page connected to your lead form. If you cannot see your form, find the [Facebook Page ID](https://www.facebook.com/help/1503421039731588) and set it as a [custom value](https://help.zapier.com/hc/en-us/articles/8496241696141-Add-custom-values-to-dropdown-menu-fields-in-Zaps).

Select the form associated with your Facebook Page. If you select “Default (Any Form)” you must grant [sufficient permissions](https://help.zapier.com/hc/en-us/articles/8496040397965-What-permissions-do-I-need-to-use-Facebook-Lead-Ads-with-Zapier) to all forms associated with the Facebook Page.

**Recommended next step:** See the full impact of your Facebook Lead Ads with one more Zap. [Send CRM conversion events to Facebook](https://zapier.com/apps/facebook-conversions/integrations/utm_campaign=fbla_zap_editor&utm_medium=in-app) to track true ROI—online or offline.

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

Facebook Lead Ads

KickoffLabs allows you to create giveaway campaigns in minutes!

KickoffLabs

Unbounce is a landing page platform that helps you convert more visitors into leads, sales, and customers. Unbounce Conversion Intelligence™ is AI powered-functionality that works with your marketing intuition to ensure the best campaign performance every time.

Unbounce

Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!

Google Forms (Legacy)

If this dropdown is empty, [create a Conversion that has a "Data Source" of "Conversions API"](https://cdn.zappy.app/9022540f5d7341601103958ccff3f5ac.png) in your LinkedIn account. Then refresh this dropdown and select the Conversion you just created.

Advertisers need to [enable enhanced conversion tracking from Campaign Manager](https://www.linkedin.com/help/lms/answer/a423304/enable-first-party-cookies-on-a-linkedin-insight-tag) in order to activate first party cookies that appends a click ID parameter `li_fat_id` to the click URLs.

If you use this field, you must also fill in the "Last Name" field.

If you use this field, you must also fill in the "First Name" field.

If you use this field, you must also fill in the "First Name" and "Last Name" fields.

Must be a [two-letter country code](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2), like `US`. If you use this field, you must also fill in the "First Name" and "Last Name" fields.

This is generated when users submit Linkedin Lead-gen forms, and can be downloaded via [Campaign Manager UI](https://www.linkedin.com/help/lms/answer/a425750) or [Lead Sync API](https://learn.microsoft.com/en-us/linkedin/marketing/lead-sync/leadsync?view=li-lms-2024-08&tabs=http).

If you use this field, you must also fill in the "Currency" field.

Must be in [ISO format](https://en.wikipedia.org/wiki/ISO_4217) (e.g. `USD`).

If this field is left empty, we will default to the time the Zap ran.

A unique ID that can be defined by the advertiser.

LinkedIn Conversions lets you send information about important customer events to LinkedIn's Conversion API directly from your website, CRM or other databases.

LinkedIn Conversions

Generate higher conversion rates with this workflow. When a new lead comes in from your Facebook Lead Ads, this automation will swiftly send a conversion event in the LinkedIn Conversion app. This smooth process makes it easier for you to reach out and engage your potential customers in real time, boosting your marketing effectiveness.

Facebook Lead Ads + LinkedIn Conversions

Send new Facebook Lead Ads leads to LinkedIn Conversion as conversion events

Supported triggers and actions

New Lead

Send Conversion Event

About Facebook Lead Ads

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KickoffLabs

Unbounce

Google Forms (Legacy)

About LinkedIn Conversions

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