Connect Email by Zapier and Pass Studio to power AI-driven automation

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Choose a Trigger

Choose an Action

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Zapier makes it easy to integrate Email by Zapier with Pass Studio - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Inbound Email" from Email by Zapier.

Add your action

An action happens after the trigger—such as "Award or Adjust Points" in Pass Studio.

You’re connected!

Zapier seamlessly connects Email by Zapier and Pass Studio, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Account_wide_copy
- Email address type
Trigger
Instant
Try It
- Zap_id
- Free_test_limitation
- To
  Required
- Subject
  Required
- Body (HTML or Plain)
  Required
- Attachment
- From_name
- Reply_to
- Cc
- Bcc
- Force Linebreaks?
- Enable read receipts?
Action
Write
- Pass
Trigger
Instant
Try It
- Pass
Trigger
Instant
Try It
- Pass
Trigger
Instant
Try It

- Pass
Trigger
Instant
Try It
- Pass
Trigger
Instant
Try It

- Identify Holder By
  Required
- Identifier Value
  Required
- Pass
- Points Delta
  Required
- Reason
- External Reference
Action
Write
- Pass
  Required
- Program Name
  Required
- Earn Model
  Required
- Earn Rate
  Required
- Earn Per (amount spent)
- Points Threshold
  Required
- Reward Cost
  Required
- Reward Offer Type
  Required
- Reward Offer Value
- Welcome Offer Enabled
- Welcome Offer Type
- Welcome Offer Value
- Code Prefix
- Code Suffix
- Code Starting Number
- Points Notifications
- Points Earned Message
- Reward Notifications
- Reward Unlocked Message
- Email Sender Name
- Welcome Headline (single-card)
- Earning Line (single-card)
- Reward Line (single-card)
- Tiers (JSON)
Action
Write
- Pass
  Required
- Send Invites Now
- Keep Inviting New Customers
- Marketing Consent Only
Action
Write
- Identify Card By
  Required
- Identifier Value
  Required
- Barcode on the Next Pass
Action
Write
- Source System
  Required
- Order ID
  Required
- Customer Email
- Customer Phone
- Customer Name
- Customer ID (source system)
- Order Number (display)
- Order Total
- Order Subtotal
- Currency
- Discount Codes
- Pass
- SKU / Code
- Description
- Quantity
- Unit Price
Action
Write
- Identify Member By
  Required
- Identifier Value
  Required
- Pass
- Points to Deduct
  Required
- Reward
- Clear Reward Lines
- New Reward Line
- New Reward Code
- Notification Message
- External Reference
- Note
- Register ID
- Location
- Staff Name
- Order ID
- Order Amount
- Currency
- SKU / Code
- Description
- Quantity
- Unit Price
Action
Write
- Identify Pass By
  Required
- Identifier Value
  Required
- Reason
Action
Write
- Identify Pass By
  Required
- Identifier Value
  Required
- Pass
- Fields (key → value)
- Photo URL
- New Barcode Value
- Notification Message
- Holder Language
- External Reference
- Locations (JSON)
Action
Write
- Loyalty Program
  Required
- Status
- Program Name
- Earn Model
- Earn Rate
- Earn Per (amount spent)
- Points Threshold
- Reward Cost
- Reward Offer Type
- Reward Offer Value
- Welcome Offer Enabled
- Welcome Offer Type
- Welcome Offer Value
- Points Notifications
- Points Earned Message
- Reward Notifications
- Reward Unlocked Message
- Welcome Headline (single-card)
- Earning Line (single-card)
- Reward Line (single-card)
- Tiers (JSON)
- Remove Tiers
Action
Write
- Pass
  Required
- Label Language
Action
Search
- Pass
  Required
- Status
- Page Size
- Cursor
Action
Search
- Status
- Mode
Action
Search

- Setup Directions
Trigger
Instant
Try It
Holder Merged
Triggers when Pass Studio identity resolution merges two holder records — re-key your CRM to the surviving holder ID.
Trigger
Instant
Try It
- Pass
Trigger
Instant
Try It
- Pass
Trigger
Instant
Try It
- Pass
Trigger
Instant
Try It
- Pass
Trigger
Instant
Try It
- Pass
Trigger
Instant
Try It
- Pass Name
  Required
- Pass Type
  Required
- Status
- Distribution
- Send the Invite Email
- Deliver by Text
- Text
- Delivery Channel (legacy)
- Original Language
- Organization Name
- Description
- Expiry Date
- Background Color
- Text Color
- Label Color
- Barcode Value
- Icon Image URL
- Logo Image URL
- Strip Image URL
- Thumbnail Image URL
- Holder Photo on Strip
- Points Row
- Tier Row
- Points Come From Your Rewards App
- Own Labels
- Row Label
  Required
- Row Text
- Row Position
- Row Key
- Time Zone
- Time Shown
- Added Languages
- Translation Language
  Required
- Translation Of
  Required
- Translation Key
- Translated Text
  Required
- Design (JSON)
- Idempotency Key
Action
Write
- Pass
  Required
- Language
  Required
Action
Write
- Pass
  Required
- Customer Email
- Customer Name
- Customer Phone
- Customer ID
- Customer ID Source
- Holder Language
- UTM Source
- UTM Medium
- UTM Campaign
- External Barcode
- Re-send Email if Pass Exists
- Send Wallet Email
- Text
- Delivery Channel (legacy)
- Photo URL
- Locations (JSON)
Action
Write
- Pass
  Required
- Message
  Required
- Audience
- Start
- End
- Reference
Action
Write
- Barcode Content
  Required
- POS Transaction ID
- Register ID
- Order ID
- Order Amount
- Currency
- Order Source
- Occurred At
Action
Write
- Barcode Content
  Required
- Reason
  Required
- Dry Run
Action
Write
- Pass
  Required
- Location Latitude
- Location Longitude
- Location Name
- Lock-screen Message
Action
Write
- Pass
  Required
- Pass Name
- Status
- Distribution
- Send the Invite Email
- Deliver by Text
- Text
- Delivery Channel (legacy)
- Organization Name
- Description
- Expiry Date
- Background Color
- Text Color
- Label Color
- Barcode Value
- Icon Image URL
- Logo Image URL
- Strip Image URL
- Thumbnail Image URL
- Holder Photo on Strip
- Points Row
- Tier Row
- Points Come From Your Rewards App
- Own Labels
- Row Label
  Required
- Row Text
- Row Position
- Row Key
- Time Zone
- Time Shown
- Added Languages
- Translation Language
  Required
- Translation Of
  Required
- Translation Key
- Translated Text
  Required
- Design (JSON)
- Push to Holders
Action
Write
- Search By
  Required
- Search Value
  Required
- Pass
Action
Search
- Loyalty Program
  Required
Action
Search
- Identity Confidence
- Page Size
- Cursor
Action
Search
- Loyalty Program
  Required
- Page Size
- Cursor
Action
Search

For AI agents & developers

Use Email by Zapier and Pass Studio with AI agents and code

Beyond Zap workflows. Call Email by Zapier and Pass Studio actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Email by Zapier and Pass Studio actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Send Outbound Email
Award or Adjust Points

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Email by Zapier and Pass Studio actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* email / pass-studio action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Email by Zapier and Pass Studio to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Email by Zapier on the Zapier blog

Make work flow with AI

Level up your Email by Zapier to Pass Studio integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Email by Zapier

Send and receive email via a custom Zapier email address at "zapiermail.com". This is great for triggering off of emails and sending custom emails. (Max of 10 email sends per hour.) Have direct access to your own email servers? Check out our IMAP and SMTP services!

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Related categories

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About Pass Studio

Pass Studio is a wallet pass platform that turns orders and events into branded Apple & Google Wallet passes — issue, update, award points, and revoke..

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