Dotdigital + Marketo

Create and send Dotdigital campaigns for new Marketo leads

Effortlessly manage your leads with this efficient workflow that connects Marketo and Dotdigital. Whenever a new lead is created in Marketo, a targeted campaign will be sent through Dotdigital, ensuring you stay on top of lead nurturing and engagement. Streamline your marketing strategy and boost lead conversion with this seamless integration.

When this happens...
New LeadTriggers when a new lead is created.
TriggerPolling
automatically do this!
Send Email CampaignSend a marketing email to a contact.
ActionWrite

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More things you can do with Marketo and Dotdigital

Discover other triggers and actions you can use with Marketo and Dotdigital

- Form
Trigger
Polling
Try It
New Program
Triggers when a new program is created.
Trigger
Polling
Try It
- List
- Additional Fields
Trigger
Polling
Try It
- External Company ID
  Required
Action
Write
- Folder
  Required
- Name
  Required
- Program Description
- Program type
  Required
- Channel
  Required
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write

- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- E-Mail Address
  Required
- Additional fields to retrieve
Action
Search

- Company Name
  Required
- External Company ID
  Required
Action
Search or write
Campaign Activity
Triggers when a campaign has new activity.
Trigger
Polling
Try It
- Campaign
  Required
Trigger
Polling
Try It
Contact Modified
Triggers when a new contact is modified.
Trigger
Polling
Try It
Contact Unsubscribed
Triggers when a contact has unsubscribed.
Trigger
Polling
Try It
- Name
  Required
- Visibility
Action
Write
- Match Identifier
  Required
- Email Type
- Optin Type
- List
- Data Fields
Action
Write
- Match Identifier
  Required
- Program
  Required
Action
Write
- Email Address
  Required
- Resubscribe with resubscription confirmation email
- Preferred Locale
- Redirect URL After Challenge
Action
Write
- Mobile Number
  Required
- Message
  Required
Action
Write
- To
  Required
- Message
  Required
- From
- Link Shortening
- Allow Unicode Characters
Action
Write

- List
- Additional Fields
Trigger
Polling
Try It
- Zap_id
- Program Context
  Required
- Campaign Context
  Required
- Program Context
  Required
- Program Member Context
  Required
Trigger
Instant
Try It
- List
  Required
- Lead
  Required
Action
Write
- Partition
Action
Write
- Program
  Required
- Name
- Program Description
- Start Date
- End Date
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Company Name
  Required
Action
Search
- Field to search
  Required
- Search value
  Required
- Additional fields to retrieve
Action
Search
- E-Mail Address
  Required
- Additional fields to retrieve
- Partition
Action
Search or write
- Campaign
  Required
Trigger
Polling
Try It
Contact Created
Triggers when a new contact is created.
Trigger
Polling
Try It
- Suppression Reason
  Required
Trigger
Polling
Try It
- Survey
  Required
Trigger
Polling
Try It
- Match Identifier
  Required
- Email Type
- Optin Type
- List
- Data Fields
Action
Write
- Name
  Required
- Type
  Required
- Visibility
Action
Write
- Segment
  Required
Action
Write
- Campaign Name
  Required
- Email
  Required
- Send Date
Action
Write
- From Address
  Required
- To Address
  Required
- Subject
  Required
- HTML Content
  Required
- Plain Text Content
  Required
- CC Addresses
- BCC Addresses
Action
Write
- Match Identifier
  Required
Action
Write

About Dotdigital

Dotdigital is a customer experience and data platform (CXDP) that empowers marketers to create highly personalized cross-channel journeys.

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About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

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