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Cvent + Google Ads

Track new or updated Cvent attendees and send offline conversions in Google Ads

Track your event attendees more efficiently with this seamless workflow. When there's new or updated attendee information in your Cvent tool, the data will be sent directly to Google Ads, creating an offline conversion. This real-time information exchange lets you monitor advertising effectiveness and enhance your marketing strategies without the need for manual data entry.

Track your event attendees more efficiently with this seamless workflow. When there's new or updated attendee information in your Cvent tool, the data will be sent directly to Google Ads, creating an offline conversion. This real-time information exchange lets you monitor advertising effectiveness and enhance your marketing strategies without the need for manual data entry.

  1. When this happens...
    CventCvent
    Trigger on New and/or Updated Attendees

    Triggers when a new or updated Attendee is found.

    TriggerScheduled
  2. automatically do this!
    Google AdsGoogle Ads
    Send Offline Conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    ActionWrite
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Supported triggers and actions

What does this mean?
    • Restrict this trigger to only fire for attendees added to the selected event.Required

    • Is this Event a Webinar?

    Trigger
    Scheduled
    Try It
    • Do you want this trigger to fire from Contact updates as well as new Contacts?Required

    Trigger
    Scheduled
    Try It
    • Add the Attendee to this EventRequired

    Action
    Write
    • Find any Contact with the supplied ID (Contact stub)Required

    • Email Address

    • First Name

    • Last Name

    • Middle Name

    • NickName

    • User Prefix (Mr, Mrs, Ms, Dr, etc.

    • CC Email Address

    • Gender

    • Company name

    • Designation

    • Title

    • External system source ID

    • Opt out of system emails

    • Populate home address fields

    • Populate work address fields

    Action
    Write
    • Do you want this trigger to fire from Attendee updates as well as new Attendees?Required

    • Select the Event this Attendee is associated withRequired

    Trigger
    Scheduled
    Try It
    • Do you want this trigger to fire from Event updates as well as new Events?Required

    Trigger
    Scheduled
    Try It
    • Email AddressRequired

    • First NameRequired

    • Last NameRequired

    • Middle Name

    • NickName

    • User Prefix (Mr, Mrs, Ms, Dr, etc.

    • CC Email Address

    • Gender

    • Company name

    • Designation

    • Title

    • External system source ID

    • Opt out of system emails

    • Populate home address fields

    • Populate work address fields

    Action
    Write
    • HTTP MethodRequired

    • URLRequired

    • Query String Parameters

    • Headers

    • Additional Request Headers

    • Body

    Action
    Write
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About Cvent

Cvent is a modern online management product for event, survey, and email marketing management.
Learn moreHelp

Related categories

  • Event Management
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google-ads logo

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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