Cvent + Google Ads

Cvent + Google Ads integrations

Track new or updated Cvent attendees and send offline conversions in Google Ads

Track your event attendees more efficiently with this seamless workflow. When there's new or updated attendee information in your Cvent tool, the data will be sent directly to Google Ads, creating an offline conversion. This real-time information exchange lets you monitor advertising effectiveness and enhance your marketing strategies without the need for manual data entry.

When this happens...
Trigger on New And/Or Updated AttendeesTriggers when a new or updated Attendee is found.
TriggerPolling
automatically do this!
Send Offline ConversionSends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
ActionWrite

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More things you can do with Cvent and Google Ads

Discover other triggers and actions you can use with Cvent and Google Ads

- Restrict this trigger to only fire for attendees added to the selected event.
  Required
- Is this Event a Webinar?
Trigger
Polling
Try It
- Do you want this trigger to fire from Contact updates as well as new Contacts?
  Required
Trigger
Polling
Try It
- Add the Attendee to this Event
  Required
Action
Write
- Find any Contact with the supplied ID (Contact stub)
  Required
- Email Address
- First Name
- Last Name
- Middle Name
- NickName
- User Prefix (Mr, Mrs, Ms, Dr, etc.
- CC Email Address
- Gender
- Company name
- Designation
- Title
- External system source ID
- Opt out of system emails
- Populate home address fields
- Populate work address fields
Action
Write
- Select how would you like to find the Attendee
  Required
- Select the Event this Attendee is associated with
  Required
Action
Search

- Select how would you like to find the Event
  Required
Action
Search
- Select how would you like to find the Contact
  Required
- Include deleted contacts?
- Email Address
  Required
- First Name
  Required
- Last Name
  Required
- Middle Name
- NickName
- User Prefix (Mr, Mrs, Ms, Dr, etc.
- CC Email Address
- Gender
- Company name
- Designation
- Title
- External system source ID
- Opt out of system emails
- Populate home address fields
- Populate work address fields
Action
Search or write

- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Search or write

- Do you want this trigger to fire from Attendee updates as well as new Attendees?
  Required
- Select the Event this Attendee is associated with
  Required
Trigger
Polling
Try It
- Do you want this trigger to fire from Event updates as well as new Events?
  Required
Trigger
Polling
Try It
- Email Address
  Required
- First Name
  Required
- Last Name
  Required
- Middle Name
- NickName
- User Prefix (Mr, Mrs, Ms, Dr, etc.
- CC Email Address
- Gender
- Company name
- Designation
- Title
- External system source ID
- Opt out of system emails
- Populate home address fields
- Populate work address fields
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Select how would you like to find the Contact
  Required
- Include deleted contacts?
Action
Search
- Select how would you like to find the Attendee
  Required
- Select the Event this Attendee is associated with
  Required
- Add the Attendee to this Event
  Required
Action
Search or write
- Use Google Ads as...
  Required
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
Action
Search

About Cvent

Cvent is a modern online management product for event, survey, and email marketing management.

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Related categories

Event Management

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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Related categories

Ads & Conversion

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