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Zapier makes it easy to integrate CRM Connector with Google Ads - no code necessary. See how you can get setup in minutes.
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CRM Connector
CRM Connector
1. Choose trigger event
Google Ads
Google Ads
2. Choose action
1. Select the event
Setup
Test
CRM Connector
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Broadcast" from CRM Connector.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects CRM Connector and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Managed Account
Resource
Required
Dates to Include
Required
Limit
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Managed Account
Customer List
Required
Customer identifier
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Status
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google As...
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Use Google Ads as...
Required
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use CRM Connector and Google Ads with AI agents and code
Beyond Zap workflows. Call CRM Connector and Google Ads actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose CRM Connector and Google Ads actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Activate Workflow
Add Contact to Customer List With Email
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Connect CRM Connector and Google Ads to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
Create more impactful campaigns with automation
Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
Provide world-class support with a little help from automation
Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
Automate your way to actionable, up-to-date data
The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
Resolve incidents faster with automation
Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
Learn how to automate Google Ads on the Zapier blog
Make work flow with AI
Level up your CRM Connector to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about CRM Connector + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with CRM Connector and Google Ads
How do I set up the integration between CRM Connector and Google Ads?
To set up the integration, navigate to our integrations page within your account dashboard. Select Google Ads and follow the on-screen instructions to authenticate your accounts. Once linked, you can start configuring triggers and actions as needed.
What triggers are available with this integration?
Available triggers include when a new contact is added in CRM Connector, a deal is updated, or a customer reaches a particular stage in the sales funnel. These triggers can activate specific actions in Google Ads.
Can I automate audience updating in Google Ads using CRM Connector data?
Yes, you can automate audience updates. By setting up an appropriate trigger, such as when a contact is tagged in CRM Connector, you can automatically update your Google Ads audiences accordingly.
How can I track conversions from my CRM through Google Ads?
You can track conversions by setting actions that log conversion events in Google Ads based on changes or updates that occur within your CRM system.
Are there predefined workflows for this integration?
We offer several predefined workflows that cover common use cases – like syncing new leads or updating customer statuses – which you can activate and customize according to your needs.
Is it possible to pass CRM Connector data directly into Google Ads campaigns?
Direct data passage isn't supported at this moment. However, using our scheduled reports as triggers, you can still manually update campaign details using insights from your CRM data.
Will changes made in Google Ads reflect back into my CRM system?
Currently, the integration supports one-way data flows from our system to Google Ads only. Changes in ad campaigns won't automatically reflect back into your CRM Connector.
About CRM Connector
CRM Connector is a cloud based CRM and marketing automation platform offering robust automation and sales tools for small to medium sized businesses worldwide.
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.